BA unveils pricing shake-up

British Airways is implementing “a radical shake-up of its shorthaul fares”, cutting prices by up to half. Tickets will now start at GBP29 one-way all-inclusive - which, the airline pointed out, is less than the cost of a top-flight soccer game ticket.

It is also scrapping all non-changeable economy tickets from the UK across its Europe network, with the exception of Russia. Now travellers will be able to change their flights, no matter what they have paid for the ticket, up to midnight the day before departure, for a GBP30 administration fee per transaction (GBP50 for flights to Tel Aviv).

Commercial Director Martin George said: “We operate in a very competitive market and are determined to be the first choice for air travellers, who want low prices, flexibility, and a superb flying experience. This is a long-term commitment to our millions of customers to offer irresistible low fares every day of the year.”

The airline confirmed it would continue to offer complimentary food and drink on its mainline European services.