.travel priority right extended through 2006

Tralliance Corporation,
the .travel Registry, has announced an agreement with the UNWTO to
continue the extension of the .travel Place Name Priority Right through
December 31, 2006.The announcement took place during Online Revealed
Canada, the first online travel conference in Canada hosted by the
Canadian Tourism Commission, and demonstrates the full endorsement of
The United Nations World Tourism Organization (UNWTO) for this global
initiative.

Governments have already been given the sole right to their specific
country names in the .travel industry-specific Internet space.  However,
Place Names, which are defined as cities, towns, heritage sites, sacred
sites, national parks, etc., must be claimed and registered by their
respective government authorities, according to Ron Andruff, president
and CEO of Tralliance Corporation, the .travel Registry. The company had
previously extended the deadline through April 30, 2006.

“We fully support this deadline extension through the end of the year,
but believe that governments should act quickly and responsibly to
protect the names of their national treasures in the .travel Internet
space,” said UNWTO Deputy Secretary General Dr. Taleb Rifai. “Based on
feedback from our members, some nations of the world are just beginning
to understand the potential power of .travel and we believe that
Tralliance Corporation is aiding the entire global travel industry by
extending this deadline,” said Rifai.

“The UNWTO continues to serve in a leadership role to alert nations
about the importance and need to protect the names of individual
nations’ most recognized tourism assets on the .travel domain,” said
Andruff. “It is important that each individual tourism entity place name
be secured by their nations so that travelers - today and into the
future - will be assured that what they find on a .travel web site is
exactly what they are seeking,” Andruff said.
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