Cheapflights turns to Percussion software

16th May 2006

Cheapflights has chosen Percussion Software’s
enterprise content management solution Rhythmyx to improve the timing and
delivery of content such as resort information and special timed offers.
Rhythmyx will be used for the company’s travel price search and comparison
sites in the USA and in the UK which publish over one million flight,
holiday and accommodation deals from over 500 travel partners and which each
month are accessed by 5.25 million unique global users.

Cheapflights’ custom data management system identifies and sorts up to 15
million deals a day from its travel industry advertising partners and is
able to present the best and up-to-the-minute offers to its users. Rhythmyx
will allow Cheapflights’ users to make more informed decisions about those
search results by presenting additional information linked to those results,
including resort information.

Milenko Beslic, Head of Technology (USA), Cheapflights, said, “We are always
looking for ways to improve user experience.  The delivery of additional
content to Cheapflights’ users to help them make more informed decisions
will certainly help build traffic still further as well as loyalty. This
will ultimately increase our revenues by driving even more highly qualified
leads to our travel advertising partners as well as enhancing loyalty from
both users and advertising partners.”

Much of the additional content that will be made available will be used
throughout all the company’s Web sites and controlled via the Rhythmyx
solution. Rhythmyx will be used to control the delivery of commercially
sensitive and time critical content such as special flight or hotel offers
which coincide with key calendar dates.

A robust ECM solution, Rhythmyx manages web content, documents, digital
assets, portal content and scanned images. The solution offers rich
functionality out-of-the-box, allowing customization to be focused on
meeting specific needs, and easy ongoing administration by IT staff.  By
delivering a range of pre-built application functionality through Rhythmyx
FastForward for Web Content Management (WCM), Rhythmyx allows organizations
to implement the functionality they need today while ensuring that they can
meet tomorrow’s needs with an extensible, standards-based architecture.
With the industry’s only De-Coupled DeliveryT architecture, Intelligent
Relationships and Active Assembly, Rhythmyx solves the key content
management challenges of enabling true content reuse and cost-effective
multi-channel delivery.


Milenko Beslic continued,  “After an exhaustive consideration of our options
we concluded that Rhythmyx offered us the very best solution. Rhythmyx’s
De-Coupled Delivery architecture and use of XML standards allowed us to
leverage our existing technology so deployment time and resource utilization
was much improved. The advanced workflow management and integration with
standard word processing applications were also a key selling point for our
editorial teams.”

Rhythmyx offers Cheapflights a scaleable content management system enabling
it to track and streamline the content authorization processes through
Rhythmyx’s audit trails and workflow capabilities. The software’s De-Coupled
Delivery architecture, which separates the management of content from the
content delivery environment, allows the content to be published to the
company’s multiple sites.

Barry Reynolds, CEO, Percussion Software, said, “Cheapflights is purely a
web-based business and customer experience is just as important as providing
great offers. Providing supporting content at the right time and place is
key to helping Cheapflights’ users to decide on a particular deal or to
inspire them to book a further hotel or flight. Rhythymx will help
Cheapflights to continue its strong growth performance by providing more
travel information and choices for its millions of users.”



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