The Canadian Tourism Commission is hosting the nation’s first-ever online travel marketing conference in Ottawa, Ontario called Online Revealed Canada. The event also features the first panel discussion between the top tourism leaders from Canada and the United States.
On May 16th, CTC President and CEO Michele McKenzie, Tourism Industry Association of Canada President Randy Williams, and Mike Pusateri, Chief Operating Officer for the Travel Industry Association of America discussed marketing North America as a travel destination and the state of the tourism industry on both sides of the border.
Not for the squeamish, Online Revealed Canada is upfront about why Canadian tourism businesses have yet to uncover the multi-billion dollar online travel market by bringing some of the best online marketers in the world together to tackle subjects like search verticals, real simple syndication and the important differences between e-marketing in Canada and the US. With speakers from destination marketing leaders Travel Alberta, Tourism British Columbia, Tourism Banff Lake Louise, Quebec Tourism, the Canadian Tourism Commission, online travel innovators Fairmont Hotels & Resorts, Air Canada, Via Rail, and West Jet Airlines, among others, the event will give attendees insight into marketing and delivering Canadian tourism product online. Other conference speakers include:
? Vince Chirico, Head of Travel Sales Google
? Ron Andruff, CEO, Tralliance (creator of the .travel revolution)
? Geoff Ramsey, CEO, eMarketer
? John Bray, VP Advisory Services, PhoCusWright
? Paula Gignac, President, Interactive Advertising Bureau Canada
? Sean Shannon, Managing Director, Expedia Canada