Choice Hotels focuses on Mexico

12th May 2006

Choice Hotels International is opening three new hotels in Mexico City market and is signing an agreement with Mexicana Airlines as its eleventh airline rewards partner.

“These important milestones underscore our commitment to the Mexican market, the ninth largest economy in the world, and our belief that Mexico represents a significant growth opportunity for Choice Hotels,” said Bruce Haase, senior vice president of Choice Hotels’ international division. “Mexico City is one of the world’s largest and fastest growing cities, and our new properties are perfectly situated for visitors to the city in the upscale Zona Rosa and Colonia Roma neighborhoods. And our new partnership with Mexicana Airlines enables Choice Hotels’ guests to earn airlines miles for every qualifying stay at any one of over 4,000 Choice hotels in the United States, Mexico, Canada and the Caribbean.”

Choice Hotels Mexico’s three properties in Mexico City are now open and receiving guests. A Quality Inn and a Quality Suites are located in the Zona Rosa neighborhood, and the Colonia Roma neighborhood is home to a newly-built, seven-floor Quality Inn.

“The Mexican hospitality market is a robust one, and there is growing interest in mid-scale brands such as Quality and Comfort,” says German Fernandez del Busto, general director of Choice Hotels Mexico, the wholly owned subsidiary of Choice Hotels International. “Choice has put in place several marketing programs that are increasing brand awareness and demand for our nine Mexican hotels. As we increase our market penetration in Mexico, we hope to drive guests to Choice’s domestic properties, as nearly 12 million Mexicans travel to the United States annually.”

Effective June 15, members of Mexicana Airlines loyalty program, Frecuenta, will earn 250 miles per eligible stay at Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge or Rodeway Inn hotels in the United States, Canada, Mexico and the Caribbean. To receive miles, members simply provide their Frecuenta number at check-in.



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