Hedna Conference heads to Germany

11th May 2006

HEDNA is bringing together a worldwide audience to explore today’s most compelling distribution issues at the 2006 HEDNA Conference in Frankfurt, Germany. Shaping the agenda are a number topics including:

Working Through the Challenges of Global Electronic Payments

Keeping Up with GDS’ and the GDS Alternatives

Global IDS Evolution

Transformation of Distribution and the Customer Experience

Automation Progress with Group Travel

Getting Online with Tour Operators

RSS - What’s the Buzz?
“The hotel distribution business is changing rapidly with the evolution of new technologies, business models and marketing approaches to reach a growing global consumer,” said HEDNA President Tiffany Topcik. “Interactive panels, case studies and presentations will allow attendees to take away ideas and strategies to ensure their companies thrive in this highly competitive marketplace. The HEDNA Conference uniquely focuses on audience participation, which energizes the program and reinforces the value of attendance at HEDNA Conferences.”

According to the company, Henry Harteveldt, Vice President, Forrester Research, leads an all-star speaking roster of more than thirty top executives from hotels, tour operator companies, online travel distribution companies, technology companies, research firms and consultants, industry associations and more. Dr. Lalia Rach, Director of the Tisch Center for Hospitality at New York University, will moderate the IDS and GDS panels.
HEDNA is also introducing Lunchtime Learning sessions during the mid-day luncheons. Attendees will discuss with their tablemates some of the most advances in marketing and distribution and their impact on the distribution community.

These include:

The Impact of New Technologies Like RSS and Blogs

Yahoo Trademark Restrictions For Advertisers

Impact Of AOL Charging For Email Delivery

Facing The Challenge Of Multi-Lingual Content
Attendance at the HEDNA Conference will again offer networking opportunities, including an off-site reception at Union Halle, sponsored by Cendant Travel Distribution Services. Other Conference sponsors include: Opodo, Leonardo, AltiusPAR, Open World, Sabre Travel Network and VFM Interactive.


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