As part of the preparation for staging the 2007 Cricket World Cup, the Jamaica Tourist Board (JTB) will host a familiarisation (fam) trip from 18-21 May 2006 for Official Travel Agents (OTAs)
Official Travel Agents are the only persons or organisations that have been approved by the International Cricket Council (ICC) to sell tour and travel packages, inclusive of match tickets for the tournament. The purpose of the trip is to ensure that agents are adequately informed to effectively market the island and to demonstrate that with its unrivalled diversity, Jamaica has something for everyone. It will also demonstrate the Island’s preparedness to receive cricket supporters in March 2007.
Work is currently underway to extend Jamaica’s room stock, upgrade both of the Island’s international airports, and improve infrastructure in general, in preparation for this international event.
Whilst the key objective for many visitors will be simply to attend the matches, and soak up Jamaica’s rich cricket heritage, others may want to experience some of the most stunning flora and fauna in the Caribbean. The trip will highlight Jamaica’s appeal for the more adventurous, as a veritable playground. From high octane adventures such as white water rafting, canopy walking, jet skiing, scuba diving, windsurfing and downhill mountain biking to offering a little less white knuckle activities such as horseback riding, snorkelling, river and deep sea fishing, glass bottom boat trips, shopping, eating and relaxing.
Designed to give OTAs the opportunity to witness first hand Jamaica’s extensive range of quality accommodation, its diverse range of attractions, its rich cultural heritage and above all its natural beauty, the fam trip will help position Jamaica as the place to be for the World Cup.
In addition to providing the necessary information to help travellers make the right choice for their stay in Jamaica during the World Cup, the trip will enable OTA’s to discover specific CWC packages and products being created by numerous accommodations and attractions across the island.
Jamaica Tourist Board’s District Sales Manager Torrance Lewis said: “Now that details of Jamaica’s involvement in the Cricket World Cup have been finalised, we felt it was important to educate OTAs on all that the Island has to offer. Experiencing the diversity of Jamaica’s tourism product first hand will be invaluable to them when advising clients on their travel plans for the World Cup”.
“Jamaica truly is the most diverse of all the Caribbean destinations with it’s offering of a wide range of high quality accommodation including all-inclusive, boutique hotels, villas and apartments, coupled with a multitude of unique and authentic attractions and experiences. It really will be a case of Once you go, you know”, concluded Lewis.
The ICC Cricket World Cup 2007 will be staged in the Caribbean across nine venues; Jamaica, Antigua, Barbados, Grenada, Guyana, St Kitts, St Lucia, St Vincent and Trinidad.