TripAdvisor is introducing goLists to enable travellers to publish lists on their favourite destinations, attractions, activities, hotels, restaurants and more. TripAdvisor goLists are a new way for travellers to share their best and worst experiences, and represent a convenient resource for insider tips and secrets in an organised and searchable format.
TripAdvisor has also announced that following the successful launch of its new “wiki” product, TripAdvisor Inside, the product is now available on all of its 23,000 featured destinations, allowing travellers to create, edit or simply peruse the most comprehensive and freshest travel guidebook information - in realtime. Wiki refers to online collaborative content that anyone can add to or edit, the idea being to combine the knowledge of all contributors. The famous example is Wikipedia, the free online encyclopedia.
These latest developments represent significant advances for TripAdvisor in so called Web 2.0 functionality. Web 2.0 has been described as the next generation for online, the evolution of the web from a read-mostly medium to a read-write, or two-way medium.
With goLists, travellers can also vote on the helpfulness and accuracy of each list, so the most popular lists will be featured more prominently across the site. The new product provides TripAdvisor’s online community of more than 20 million travellers the chance to author their own specific recommendations and itineraries, such as the “Get Up and Go List for the Big Apple Bound” or “London: The Best Free Museums.” These can help travellers plan their journey, benefiting from others’ experiences via a powerful and convenient reference tool. TripAdvisor goLists can help users prioritise and quickly determine the must do’s and even must don’ts for any destination and provide links to even more subject relevant TripAdvisor content.
“Building on our enormous foundation of user-generated content, we’ve introduced two new products in rapid succession to give travellers even more ways to share their expertise,” said Steve Kaufer, TripAdvisor CEO. “We’re thrilled with the success of our new wiki product, Inside, and goLists is another great tool allowing travellers to share specific information on particular travel topics and contributes to our successful Web 2.0 leadership position.”
TripAdvisor? was the second most visited web domain worldwide in the travel category, with more than 20 million unique visitors, during March 2006, according to comScore Media Metrix.