Boutique Hotels appoints German director

Boutique Hotels & Resorts International announced today the appointment of Antje Pflug as Regional Director for Germany. After the recent growth of 16 new hotels, Boutique continues to expand its international operation centers for travelers and member hotels, and continues to demonstrate leadership of the Boutique travel segment.

“We opened another international office location to maintain our service levels for international business and luxury travelers through central Europe. For local German travel planners and Central Europe hotels having additional Boutique staff that can assist in global coordination and decision-making emphasizes our pledge to the Boutique brand,” commented Chief Operating Officer, John Sears.

Antje Pflug will be based in Potsdam and is responsible for sustaining the Boutique brand and business for member hotels in Central Europe. Antje has 15 years of experience in marketing, strategic planning and sales in the German and European hotel market.

She has held executive positions with Germany based hotel groups such as Sorat Hotels and in a lifestyle resort. Ms. Pflug’s accomplished background has provided her with significant international experience and a solid understanding of the upper tier travel market.

Sears continued, “We are very pleased to have Antje leading our team in Germany. She knows the specialized boutique market and will contribute to the continued success of our boutique hotel members and integrity of the Boutique brand in Central Europe.” Antje can be contacted at [email protected]
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