Raffles has unveiled its new brand website with enhanced capabilities including a mobile-friendly section that caters to the growing number of business travellers who are constantly on the move. Visitors can access raffles.com via internet connectivity from their mobile phones, personal digital assistants (PDA) and wireless handhelds like blackberry.
The new brand website boasts a sleek design that blends stunning imagery with rich interactive multimedia slideshows, virtual tours, videos and electronic brochures. Visitors to raffles.com are greeted by a soothing melody by Edgen on the homepage, and drawn into the unique essence of each destination through specially selected music, guaranteed to set them in the mood for a luxurious vacation at any of the legendary Raffles hotels. Other user-friendly enhancements on the website include easy-to-navigate features that prominently display the most popular sections such as Raffles Lifestyle, Dynamic Destination Map, Photo Gallery and Exclusive Offers. The “Express Reservations” functionality available on every web page facilitates ease of use by ensuring that visitors are only a click away from the inimitable Raffles experience.
Designed with the discerning and astute customer in mind, the enhanced brand website offers Best Rate Guarantee that promises online bookers the best promotions at Raffles hotels and resorts. Rich content on destinations and city attractions are also available to help visitors plan their trips, and this will soon be further enhanced with dynamic sections showcasing the latest updates on citywide events and celebrations. Rapid request tools are also available for those planning an event or meeting, ensuring that planners receive quick and comprehensive proposals from the hotels of their choice. In the coming months, visitors can look forward to more features such as multi-language sites, corporate booking capabilities, dynamic vacation packaging and destination services.