MasterCard International in conjunction with American Airlines it will give away a “snack and a movie” to all Economy Class passengers on select transcontinental flights.The offer runs between December 17 and December 23, 2005
In the holiday spirit, the complimentary snack box and headsets (to use on-board entertainment) will be provided to more than 85,000 travelers on nearly 600 American Flagship Service flights to and from Boston, Los Angeles, San Francisco, New York (JFK), Miami, Newark, Washington D.C.(Dulles), Orlando and Fort Lauderdale.
“MasterCard and American Airlines understand what matters most to people during the holidays is being with their loved ones,” said Elizabeth Ward, Segment Leader, Global Travel & Entertainment, MasterCard International. “Many people have to travel to make that possible, which can be very hectic, and we want to make it simple and more enjoyable.”
According to a recent CNN Money report, an estimated 37 million Americans will take to the sky this holiday season resulting in full airports and full flights. MasterCard hopes to spread some holiday cheer to American Airlines passengers this holiday season by taking care of their in-flight food and entertainment.
“The MasterCard sponsorship of a snack and movie will make many of our passengers’ travel experiences more pleasant as they head home or to their holiday destinations,” said Roger Frizzell, Vice President-Corporate Communication and Advertising for American Airlines. “It is fantastic to have our partners take an interest in making our travelers’ trips more pleasurable during this time of year.”
The movie and snack sponsorship will be supported by a brochure that will be distributed to all First, Business and Economy Class passengers. The hand out will include engaging activities, games and puzzles to help children and families pass the time while in flight.