BA launches dedicated ski website

British Airways is launching a dedicated ski website to enable winter sport enthusiasts to book a flights, accommodation and airport transfers to more than twenty European ski resorts.

www.ba.com/ski goes live on Thursday 10 November and contains an insiders

guide to each of the winter-playground resorts including information on the

best runs and apr├Ęs-ski.

Jayne O’Brien, head of UK & Ireland marketing, said: ” Jetting off to the

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slopes has become an annual ‘must-do holiday’ for many of our customers and

more and more people are taking up skiing or snowboarding each year.  The

website has been designed to provide simple and clear advice for those

looking to build their own winter packages on-line.
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