Major Travel Industry Players to Debate Search Technology

Sales and Marketing in Travel Europe 2005 will take place on 13-14th September at the Marriott in Berlin this is a must attend for anyone involved in travel sales and marketing.
This Pan-European event will focus on search technology as well as measuring the ROI of online marketing and branding campaigns. In a series of presentations and lively panel debates and senior level executives will discuss the impact of search engines as online distribution and marketing channels. Hear from companies such as Travelocity, Germanwings, Expedia, Kuoni, KLM, Cheapflights, Google, Austrian Airlines, Active Hotels, Lastminute, Yahoo!/Kelkoo and Octopustravel.

For more information on the agenda and a full list of speakers go to: http://www.eyefortravel.com/smeurope2005/11

The conference will open with a keynote presentation from the General Manager of Germanwings, whilst Frank Zehle, the VP of Branding for Continental Europe for Marriott International will talk about the challenges integrating offline and online brands whilst maintaining brand identity and values. They will be joined by the Managing Director of Germany for Travelocity who will give his opinions what he sees for the future of the European market in terms of consolidations and acquisitions.

This event will address the issues that are critical to any marketing professional. Topics to be covered in depth include getting the right marketing mix, search engine optimisation, pay-per-click, protecting your brand online and email marketing. One session will see Tim Frankcom, European Head of Travel for Yahoo!/Kelkoo team up with Expedia to assess the how meta-search will shape the future of online travel marketing. There will also be a session demonstrating how to market your product online without diluting your brand and another offering tips on how to obtain additional CRM data from your customers

Said Helen Raff, Event Director; “Attend this event to benefit from the predictions of leading sales and marketing experts and share cutting edge strategies. Offering topical interactive discussions and practical advice this conference will give you the resources you need to apply successful online strategies directly into your organisation.”
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