Microtel Inns & Suites, the all-newly
constructed chain of budget/economy hotels, today reported sharp gains in
its 2004 bookings for ADA room nights across all distribution channels by
nearly 275% over the previous year. In addition, net revenues for ADA room
nights increased by more than 260%. Internet bookings for ADA rooms during the same period marked the
strongest gains, with an increase of more than 400%, followed by bookings
on the Global Distribution System (GDS), which increased by more than 360%.
According to Roy E. Flora, executive vice president, franchise operations
for US Franchise Systems, Inc. (USFS), parent company of the franchisor of
the Microtel Inns & Suites brand, “This growth is indeed significant and
represents the increasing awareness of Microtel hotels among travelers
with disabilities, and our continued commitment and ability to provide
quality accommodations and service to this important and rapidly growing
Microtel Inns & Suites has made great strides in accommodating travelers
with disabilities. The brand offers three ADA-room designs throughout the
chain, and a consistency of services to fit guests’ needs, including
employees trained in disability etiquette. Microtel is a sponsor of The
Society for Accessible Travel & Hospitality (SATH) and of Ms. Wheelchair
Pennsylvania 2005. The brand also participates in the World Congress &
Exposition on Disabilities (WCD) and is proactively involved in various
other initiatives targeting the needs of travelers with disabilities.
Microtel is the only budget hotel chain to implement the training program
known as Opening Doors(R) systemwide. Opening Doors, developed by W.C.
Duke Associates of Woodford, Va., is a value-added training tool used to
enhance the chain’s customer service initiatives, so that staff can
practice “attitude accessibility.” Opening Doors emphasizes disability
etiquette skills training that includes interactive activities and role
playing using wheelchairs, blindfolds, earplugs and taped hands so
employees can practice how to service customers with disabilities. For
more information, visit http://www.wcduke.com/ .