InterContinental Adds Indigo to Loyalty Program

22nd Oct 2004

InterContinental Hotels Group, the world’s largest and most global hotel company,
announced today that it will integrate its newest brand, Hotel Indigo,
into the world’s largest loyalty program, Priority Club(R) Rewards,
beginning Nov. 1. The first Hotel Indigo opens today in Atlanta, and Priority Club Rewards
members will earn 10 points or 2.5 miles for every dollar spent at Hotel
Indigo, and they can redeem 25,000 points for a free Reward Night. In
addition, members will earn 1,000 bonus points when they book online at and stay at the hotel Nov. 1, 2004,
through Feb. 28, 2005. Guests can begin booking rooms now. Stays at Hotel
Indigo will also qualify for the program’s current promotion in which
every third night a guest stays at any InterContinental Hotels Group
property, they can register to earn 3,000 bonus points or 1,000 bonus
miles ( ) through Dec. 17, 2004.

“This is a great opportunity for Priority Club Rewards members to sample
this innovative lifestyle brand, which is filling a niche in the
hospitality marketplace,” said Jim Anhut, vice president, brand
management, Hotel Indigo.

Priority Club Rewards members staying at Hotel Indigo will also enjoy the
full range of program benefits, including earning points or miles for
qualifying stays and redeeming points for free nights at any IHG property,
including Hotel Indigo. Other benefits available to Priority Club Rewards
members include:

  - Points that never expire
  - No black-out dates for Reward Nights
  - Fastest route to elite level membership
  - Ability to redeem points instantly for hotel stays
  - Points may be transferred between member accounts

“Priority Club Rewards continues to grow exponentially because it’s the
most customer-friendly guest frequency program out there,” said Steve
Sickel, senior vice president, loyalty marketing, IHG. “We’re excited
about the addition of Hotel Indigo and are looking forward to introducing
our members to this exciting, new concept. By offering bonus points or
miles at another innovative brand, we hope they will be encouraged to try
Hotel Indigo in the near future.”


Hotel Indigo features design and decor that can be refreshed and renewed;
a warm, welcoming environment that invites guests to ‘curl up’ in one of
the specially designed lobby chairs; and a soothing color palette with
emphasis on the calming benefits of blue to provide a peaceful setting for
travelers. A second Hotel Indigo is in development and will open in March
2005 in Chicago.



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