American and Spice Up Summer

13th Jul 2004

Summer is in full swing, and
with it come dreams of fun in the sun. American Airlines and are helping make summer dreams come true—from trips of a
lifetime to 120 cool HP products to capture vacation memories—with the
“Who, What, Where and Win” sweepstakes at .
Between now and Aug. 15, 2004, customers can enter for chances to win up
to 50,000 AAdvantage(R) bonus miles, as well as HP notebook PCs, pocket
PCs, digital cameras and photo printers from And, everyone
is a winner. Registrants who don’t win a prize will still automatically
receive a coupon for $10 off any item over $100 at .

Lucky winners will receive:—50,000 AAdvantage bonus miles (seven
winners)—5,000 AAdvantage bonus miles (40 winners)—500 AAdvantage
bonus miles (150 winners)—50 AAdvantage bonus miles (7,500 winners)—
$1,000 in AmericanAirlines Vacations(SM) gift certificates (two winners)
—HP Pavilion notebook PC (15 winners)—HP Photosmart photo printer (35
winners)—HP Photosmart digital camera (35 winners)—HP iPAQ pocket PC
(35 winners)

“Summer is a busy season of vacations, family reunions and sightseeing.
The Who, What, Where and Win sweepstakes reminds our customers that
American Airlines has made travel planning fast and convenient with
information personalized just for them,” said Rob Friedman, Managing
Director - Interactive Marketing, at American. “Entering their preferences
in the My Account feature at enables customers to have their ‘very
own’ right at their fingertips.”

Customers can register for the sweepstakes by completing an online entry
form at . Those who enter the promotion are
eligible to receive an additional entry by forwarding the contest details
to family or friends. The total number of sweepstakes entries allowed per
person is two.

“ is proud to be a part of the Who, What, Where and Win
sweepstakes. The HP products offered are a perfect complement to any
summer vacation,” said Catherine Paschkewitz, Director-Consumer Marketing,


In addition to the summer sweepstakes, all American Airlines customers can
earn up to 1,000 AAdvantage bonus miles when they book a flight at

Visit for rules and additional information about
the Who, What, Where and Win sweepstakes.

The award-winning American Airlines Web site, , is the
best place for customers to do business online with American. Because the
site is designed to meet individual travel needs, customers who log in
with an AAdvantage Travel Awards program number and password receive
personalized news, information and specials, including Net SAAvers &
Special Offers(R) information, AAdvantage bonus offers and discounted
vacation packages. In addition, the site offers the ability to check in
for flights, print boarding passes, manage AAdvantage accounts, book award
travel and sign up for proactive flight status notification by voice or
text message. has been selected as the World’s Leading Airline
Internet Site (World Travel Awards), is recognized as one of the largest
e-commerce sites on the Internet (Media Metrix), was named one of Yahoo!
Internet Life’s 10 Most Popular Travel Sites, received Outstanding Web
Site and Standard of Excellence WebAwards from the Web Marketing
Association and recently won a Gold iNova award.


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