Traders Hotel, Dubai, a Shangri-La Hotel, opened on the 4th July and is the
result of a management agreement between Shangri-La International Hotels &
Resorts and Oman-based Zubair Corporation.  The opening of Traders Hotel,
Dubai, a four-star deluxe 250-room property, reflects the debut of the
Traders brand in the Middle East region and is the sixth Traders Hotel for
Shangri-La Hotels and Resorts worldwide.
Operating   under   the same philosophies and management structure as
Shangri-La hotels,  the Traders brand caters toward a specific mid-market
niche which complements Shangri-La’s deluxe properties in key city centres,
such as Dubai.

Commenting on the key markets for the new hotel, General Manager, Mr Wolf
Dieter Flecker said, “Our main market is business travellers and of course
the meetings segment.  However we also expect to attract a share of the
leisure market particularly when Dubai plays host to festivals and events.”

After an extended pre-opening phase and simulation exercises, Mr Flecker
acknowledged the commitment of the staff of 240 people. “Over the past
months, our team made up of 25 different nationalities, many of whom it is
their first time away from their home country, has demonstrated a strong
commitment to the hotel and each other.  Speaking on behalf of the entire
team, I can only say that we are delighted to have finally opened our doors
for business.”

Located in the bustling business and commercial district of Deira, the
Traders Hotel,  Dubai epitomizes a contemporary minimalist style utilizing
exquisite   furnishings and design elements throughout.    The hotel,
designed by Architectural firm Badri & Bensouda with its interior by Julia
Dempster of Interior Motives,  features a warm and inviting lobby which
forms the heart of the hotel and provides the ideal place to meet business
colleagues or just socialize with friends.  Located on the lobby level
guests will also find the unique multi cuisine dining concept known as “The
Junction”  and an ultra chic evening meeting place called the “Chameleon
Bar” offering nightly live entertainment.

All of the guest rooms feature broadband internet access, interactive TV,
IDD telephone with voice mail, electronic in-room locker, private mini-bar,
hairdryer and tea/coffee making facilities.

The Traders Club executive floors offer a range of exclusive privileges
including the use of a private lounge, express check-in and check-out
services,  complimentary breakfast and purser services. A 24 hour Business
Centre,  varied meeting facilities and a Ballroom cater to business and
social needs.  Recreational facilities feature a gym, sauna/steam and
massage rooms, Jacuzzi, indoor swimming pool and a juice bar.

Other   services available include complimentary entrance and shuttle
transfer to a beach park, same day laundry/valet services, complimentary
airport pick-up and cross-signing facilities at Shangri-La Hotel, Dubai
providing an extended selection of dining options.

The hotel’s General Manager, Mr Flecker remarked,  “In a city where the
focus has been on five star luxury properties for some time, we are
confident that the Traders brand will be well received.  The Traders
brand,  particularly our new Dubai hotel, offers a vibrant and affordable
hotel solution and we aim to be recognized as a hotel which provides
everything a savvy traveller could desire, with sincere service from the
heart.”

Opening rates start from AED 388 per room per night including breakfast
(valid until 31 August 2004).  For reservations and information please
call,  Tel:  +971   4   214 7308 Fax:  +971 4 214 7322 or email:
[email protected].
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