Advantage Travel Centres, one of the United Kingdom’s leading travel agency consortia, today named Sabre Travel Network
as the recommended global distribution system (GDS) supplier for its Business Travel Focus Group members. Although it is not mandating use of the GDS the consortium expects that most of the Focus Group’s 85 members will switch to the system.This was a unanimous decision by the Advantage Business Travel Focus Group evaluation board, following an extensive six month review. The consortium’s director of business travel, Norman Gage, said one of the reasons for this decision had been the solid strategic direction of Sabre Travel Network and its parent company Sabre Holdings.
“The company’s multi-channel growth strategy makes it a strong negotiating partner for the challenging years ahead,” Gage said. “Sabre Travel Network’s visible commitment to providing a range of powerful sales and marketing tools and technological solutions that match agencies’ needs, and its ongoing efforts to add content through strong negotiations with travel providers, were also key factors for our decision.”
Advantage Business Travel Focus Group member agencies make 2.2 million GDS bookings annually and the consortium will support Sabre Travel Network in moving its Focus Group members to the system. David Brown, Sabre Travel Network’s Director for the UK, Ireland and the Nordic region, said: “We’re very happy to have been selected as the preferred GDS for Advantage Travel Centres’ Business Travel Focus Group and believe this will be a great partnership for us both.”