Starwood & Launch New Honeymoon Registry

18th May 2004

To all those brides and grooms tired of toasters, how about Tahiti instead? Beginning today, Starwood Hotels & Resorts Worldwide, Inc. is offering couples the opportunity to register for honeymoons to its hotels and resorts. Partnering exclusively with, the #1 wedding website, Starwood hopes to capture a larger share of the honeymoon market, estimated at more than $4 billion in the U.S. alone. Couples can register for honeymoons at any one of Starwood’s 740 St. Regis, Luxury Collection, Westin, W, Sheraton and Four Points by Sheraton hotels around the world including many of the world’s most romantic such as the Bora Bora Nui Resort, The Hotel Gritti Palace in Venice, Italy and The Princeville Resort in Kauai, Hawaii.
Tools for Couples to Pick, Plan and Pay for their Dream Honeymoon

Here’s how it works: Brides and grooms call Starwood’s free Honeymoon Concierge at 1-800-503-7800 who will help them plan and personalize their perfect honeymoon from Hawaii to Mexico to the South Pacific to Santorini. Honeymoon Concierges will also help customize extras like a cruise in Crete, a picnic on the beach in Sardinia or a snorkel excursion in The Bahamas. Couples can also visit Starwood’s Honeymoon Collection Website at which is packed with hotel slide shows, property and destination content and fun activities. Once they’ve chosen their destination, couples simply register their honeymoon with so that friends and family can contribute “honeymoney” to their once in a lifetime trip. “Honeymoney” comes in denominations of $25, $50, $100 and $200.

Starwood Targeting Bigger Piece of the $20 Billion Wedding Gift Market

“Imagine if Tiffanys didn’t promote its engagement rings? The travel industry has largely missed the boat when it comes to marketing to the very lucrative and recession-proof weddings market,” said Jennifer Hyman, Manager of Luxury and Honeymoon Strategy for Starwood.

According to, there are more than 2 million weddings a year in the United States and the wedding gift market is a staggering $20 billion per year. Couples spend an average of $4,100 on lodging during their honeymoon, and today, 72% of couples pay for their own trip as opposed to the groom’s parents, which was traditional in the past.


“Engaged couples continue to register for traditional items like China and Crystal but are also looking for alternatives like honeymoons since brides and grooms are now older and more established,” said Adam Berger, CEO of “In offering engaged couples non-traditional and traditional products for their registry, ensures that engaged couples will find something to suit their individual style and makes it easy for their wedding guests to purchase a gift in one comprehensive place.”

According to, wedding gifts in the U.S. are 50% cash, 35% registry gifts and 15% other items. “Starwood’s honeymoon registry straddles different gift giving traditions. While some cultures and ethnicities favor cash and others tend toward gift giving, the opportunity to give a bride and groom a portion of their honeymoon should have universal appeal,” said Berger.


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