Starwood Preferred Guest Improves Award Winning Site

18th May 2004

  On the heels of being crowned Best Website by frequent business travelers at the 16th Annual Freddie Awards, Starwood Preferred Guest(R) today unveiled a new and improved The top rated hotel loyalty program, renowned for its member services and benefits, completely re-designed and streamlined its award-winning site by enabling members to search, find and book the best rates guaranteed faster and easier than ever before. Enhancements to include a customized “My Favorites” quick link for faster bookings, a redesigned special offers section where members can search special by activity, location, date, hotel brand, and the ability to access future reservations and account activity without leaving the home page.
In celebration of the new and faster site, members who register at and pay using the American Express card by June 30th will earn 500 bonus Starpoints(R) for their first online booking, and an additional 250 Starpoints for each subsequent online booking for stays through August 31, 2004*.

“The new and improved is just another example of how Starwood Preferred Guest continues to raise the bar and set the industry standard by providing its members with a site that makes it easier and faster to book, shop and access your account,” says Jim Berra, vice president, loyalty marketing for Starwood. “You simply cannot spend too much time focusing on improving the member experience online. We are just getting started and have a number of exciting enhancements planned”

Looking for a special offer in Hawaii in June? Members can now customize a special offer search by location, date, activity or hotel brand with little effort. Have a favorite Starwood hotel that you always frequent for business or pleasure? With’s new, customized “My Favorites” section, members can quick link to their favorite hotels, allowing them to check availability and make a reservation while skipping several steps in the booking process. And, members can check reservations, review account activity and redeem Starpoints directly from their personalized homepage.

Starwood Preferred Guest also offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program, which has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage.

Starwood Preferred Guest opens the door to some of the world’s best hotels. Key business destinations around the globe are covered, and leisure opportunities are endless with more than 125 world-class resorts and over 2,700 holes of golf worldwide. In addition, Starwood has the most hotels of any company recognized on the recently announced Conde Nast Traveler Gold List.



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