New Prototypes for Comfort & Quality Brands

17th May 2004

Choice Hotels International today introduced new prototypes for its flagship Comfort Inn and Quality brand hotels. The prototypes, launched to coincide with reenergized interest among developers for new construction projects, greatly enhance the attractiveness, efficiency and innovation of each brand without adding development costs.
“An improving economy has signaled renewed interest throughout the industry for new construction project opportunities,” said Thomas Hall, vice president, product management and development for Choice Hotels. “These prototypes, designed for two of our most established and renowned brands, offer significant product quality and innovation without adding costs.”

Comfort Inn. The Comfort Inn prototype can be built at an estimated cost of $40,000 to $42,000 per key, excluding land. Features include:

Streamlined building configuration with enhanced front desk and pool area
Redesigned public space including spacious lobby, multi-functional breakfast room, one bay of meeting space and fitness center
Modern, transitional décor
Significant curb appeal, with four regional exterior options - Town Center, Alpine, Del Sol and Coastal - with differing midrange color palettes and traditional gabled and/or hip roofs
New suites and lockout rooms to accommodate a variety of uses (families, pets, conference rooms, extended stay living areas)
More spacious guestrooms including enclosed closets, second dry vanity, club chair, business desk, 25” televisions, and high speed Internet access
Quality. The new Quality prototype provides value-priced, full service accommodations. Features include:

Efficient building footprint, including 10 percent suites, with distinct separation of full service public space from guestroom tower
Attractive curb appeal, featuring traditional or “classic contemporary” style exteriors with traditional roof details and a two car porte cochere
Public space including small restaurant/lounge, two conference rooms, one board room, business center, fitness center and indoor pool pavilion
Guestroom design featuring a new bath configuration directly accessible from the sleeping area and a signature closet/wardrobe
Transitional, updated interior décor with traditional “full service” image
Choice Hotels International is one of the world’s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 44 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice, visit the company’s web site at


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