Citysearch, a leading local search
service and operating business of IAC/InterActiveCorp , today announced an
agreement with Overture Services, a wholly-owned subsidiary of Yahoo Inc.
. Under the terms of the agreement, Citysearch will integrate Overture’s
sponsored search listings into select cities and categories where
Citysearch has available ad inventory such as home services, professional
services, and medical specialists.
This relationship will enable Overture to provide its network of sponsored
search advertisers with distribution across Citysearch’s local traffic
base, while allowing Citysearch the opportunity to present its users with
qualified and relevant advertisers. Overture’s contextually relevant
sponsored search results will also appear on the Citysearch site above its
editorial listings, under the heading “Sponsored Results.” In June of last
year, Citysearch launched the Internet’s first locally targeted pay for
performance (PFP) advertising solution on a national scale, giving local
and national merchants the opportunity to take advantage of one of the
most effective forms of advertising.

“We are excited to be able to extend our extensive network of local
traffic to Overture’s sponsored search listings, providing their
advertisers with a rich base of users,” said Briggs Ferguson, chief
executive office of Citysearch. “We believe that contextually relevant and
appropriate advertising will help to enhance our user experience, by
providing the information needed to make informed decisions on local
services and goods.”

Citysearch is a leading local search service, providing the most up-to-
date information on businesses, from restaurants and retail, to travel and
professional services. Citysearch empowers users to make informed
decisions about where to spend their time and money by delivering more
than two million editorial and user reviews and ratings of local
businesses. Through its unique Local pay for performance (PFP) service,
Citysearch enables businesses to capture their most relevant customers
online while paying only for the leads received. Citysearch is both the
number one provider of in-depth restaurant information on the web,
influencing more than a million people a month about where to eat, and the
number three local directory, supplying information for every domestic zip
code. Citysearch is an operating business of IAC/InterActiveCorp .
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