PowerLinx and Choice Begin Strategic Alliance

PowerLinx, Inc, the leader in power line communication products, today
announced that it has entered into a strategic alliance agreement with
Choice Hotels International , one of the largest hotel franchise companies
in the world with more than 5,000 hotels, inns, all-suite hotels and
resorts open and under development in 44 countries under the Comfort Inn,
Comfort Suites, Quality, Clarion, Sleep Inn, Rodeway Inn, Econo Lodge and
MainStay Suites brand names.
The PowerLinx-Choice Hotels International agreement is an annual,
renewable contract, which appoints PowerLinx as a Choice Endorsed Vendor
offering PowerLinx’s high-speed internet access and connectivity to Choice
Hotels’ United States franchisees. PowerLinx becomes one of only four
Choice Endorsed Vendors offering these products, which have been mandated
for enterprise wide deployment by the end of 2007. In addition, PowerLinx
and Choice Hotels International will begin cooperative efforts for the
marketing, advertising, and promotion of PowerLinx’s internet access
solution to their franchisees prior to and through the Choice Hotels
national convention, May 12-14 in San Diego, CA.

George S. Bernardich III, PowerLinx Chairman & CEO stated, “The Choice
Hotels strategic alliance marks the launch of our hotel connectivity
product line truly supporting our, ‘Creating Solutions. Connecting the
World,’ motto. Becoming one of an elite group of Choice Endorsed Vendors
provides PowerLinx with direct and credible access to a substantial
segment of the United States hospitality market through their franchisees.
The Company expects to immediately generate revenues from this alliance in
the 2nd quarter and the Company expects to announce additional details
regarding this exciting new PowerLinx communications application.”

“The PowerLinx total broadband connectivity solution offers the
price/performance our franchisees need to cost effectively deliver highly
desirable service to their guests,” said Daniel Rothfeld, senior vice-
president of Partner Services for Choice Hotels.” As free, high speed
Internet access becomes a brand standard at all Clarion and Comfort Suites
hotels in June 2004, we are pleased to offer our franchisees the PowerLinx
communications solution and its superior performance, ease-of-installation
and affordability.”

Michael Ambler, President & COO of PowerLinx added, “PowerLinx’s new
‘PowerConnectBB’ product is a perfect fit for hotel installations. It
should be noted that in addition to the initial installation revenue, the
Company expects to generate recurring revenue through the servicing of the
system and the complementary products we expect to offer. The PowerLinx
application can be installed in a couple of days without any disturbance
to guests or disruption to the hotel’s business operation.”
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