Jet Airways Advances Travel Capabilities in India

6th May 2004

Sabre Airline Solutions today
announced a five-year contract with Jet Airways—the Indian domestic
market leader—that will take Jet Airways to new heights in the
competitive sub- continent. By implementing the technology package from
Sabre Airline Solutions, Jet Airways will have one of the most
comprehensive and integrated solutions in the industry. The airline will
become the first airline in India and one of the first in the industry to
leverage the industry’s first new generation solution for reservations and
passenger management, including the introduction of both e-ticketing and
internet booking services revolutionizing the Indian domestic and
international market. The Indian marketplace is set for huge growth in 2004, with the recent
approval of e-ticketing and Internet booking by the Indian government and
limited access to international flights for the four domestic carriers
only recently granted. With such growth opportunities among the world’s
second largest population (1 billion+), Jet Airways will need the
competitive edge to extend its lead over its competitors.

By selecting SabreSonic for the five-year contract, the full service
carrier has signaled a significant endorsement of the continued leadership
of Sabre Airline Solutions’ product suites in today’s airline management

“It is our intention to have a long-term and continued relationship with
Sabre Airline Solutions,” said Wolfgang Prock-Schauer, CEO, Jet Airways.
“Beyond the value of the SabreSonic suite which includes the e-ticketing
capability with which we will revolutionize the Indian marketplace, Sabre
Airline Solutions has an integrated suite of offerings that can help us
automate our business more smartly and can help us to increase our market
share and profitability.”

Also included in the technology agreement is the deployment of Sabre
AirMax Revenue Manager, which is the first revenue management hosted sale
to any Indian airline, and represents the debut in India of the Sabre
eMergo Web- enabled solution, Sabre Airline Solutions’ applications
service provider (ASP) model. Jet Airways also has deployed Sabre Airline
Solutions’ leading Flight Operating System for daily movement control and
flight planning functions.

The announcement comes as Sabre Airline Solutions extends its presence in
India through the opening of offices in Mumbai and the appointment of
Graeme Moorhouse as Regional Director.


“The Indian Market is poised for significant growth over the coming years
after recent government de-regulation,” said Moorhouse. “We intend to
leverage our position as global leader in innovative airline solutions to
help the Indian aviation industry best maximize this opportunity. Through
Sabre Airline Solutions’ market-leading products, Jet Airways has been
able to quickly maximize the recent deregulation of e-ticketing in India,
steeling a march on its competition.”

Jet will also benefit from the customer service potential and marketing
campaigns that will be possible through the customer relationship
management options they selected as part of the SabreSonic offering.

Jet Airways’ portfolio of Sabre Airline Solutions products now includes:
SabreSonic passenger management solution suite—SabreSonic Res—
offering advanced reservations management capabilities for airlines of all
sizes around the world. This capability provides carriers the ability to
grow revenue efficiently and manage every channel of distribution. The
offering includes the industry’s leading online booking engine, along with
shopping, ticketing and codeshare capabilities all managed from a single,
easy- to-use graphical user interface (GUI).—SabreSonic Check-In—
enabling both efficient passenger processing and a customer-centric focus
both on and off airport. This suite will help Jet Airways streamline
operations and enhance the customer travel experience. Capabilities in
this suite include check-in, re- accommodation and automated fee
collection capabilities, all managed from a single, easy-to-use GUI.—
SabreSonic Web—a complete, fully hosted online booking tool that will
enable Jet Airways to most efficiently display and sell -. at anytime,
from anywhere -. the carrier’s products over the Internet as well as those
of selected travel partners such as other airlines and car and hotel
providers. Travelers can see their flight options online and search for
the schedule or fare that best meets their needs. They can also make hotel
and car rental reservations from the home page. En route, travellers can
view their itinerary, make changes to previous bookings, and receive
real-time arrival and departure information on their mobile phones.—
SabreSonic Ticket—will allow Jet Airways access to industry- leading,
state-of-the-art e-ticketing functionality that eliminates the need to
build costly systems for electronic ticket distribution and database
maintenance. It also offers the ability for the airline to establish a
link to SabreSonic’s universal electronic ticket hub that provides
cost-effective, efficient connectivity between a carrier and its ticketing
partner airlines. Sabre AirMax Revenue Manager

Designed to enable airlines to optimize revenue by allocating the correct
seat inventory, and available as part of Sabre Airline Solutions’ eMergo
ASP service, the Revenue Management system is a sophisticated and robust
system that provides a flexible solution to utilize historical and current
data to forecast booking activity which helps to increase the
profitability of fares.

Qik-Access Developer Tool

The Qik-Access Developer Tool gives companies the flexibility to customize
applications for the constantly evolving aviation business. It enables
modification of the system and integration of new technology and business
procedures such as customer relationship management tools and interfacing
with other computing environments. The developer requires no traditional
computer programming experience to perform system modification. Process
experts can rapidly create and modify applications to meet changing
business needs.

Flight Operating System (FOS) helps airlines effectively manage flight
operations. Its real-time environment provides accurate, up-to-the-minute
information on an airline’s operational status and provides a
cost-effective approach for conducting airline operations in accordance
with FAA/CAA/ICAO regulations.


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