The latest research from Nielsen//NetRatings, the leading provider of Internet research and analysis, has uncovered a ‘Bridget Jones generation’ of female surfers, who turn to the Internet for their shopping, holiday and entertainment needs.Results show, women aged 30-39 have the highest affinity with the websites of high street retailers Next, Marks & Spencer, Sainsbury’s, Argos and Boots. Like the heroine of the book, who spent a weekend on a mini-break with love rat Daniel Cleaver
Nielsen//NetRatings - Top sites for British Women aged 30-39


Next

Littlewoods Index

Superbreak Mini Holidays

Marks & Spencer

Sainsburys

HM Inland Revenue

Boots

Ticketmaster

Argos

The Bridget Jones generation are planning travel on Superbreak Mini Holidays, as well as using the event booking service Ticketmaster.Ê

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However, unlike the fictional Bridget, the UK’s Bridget Jones generation don’t seem to be afraid of a bit of DIY with B&Q featuring at number 10 on the list of sites most likely to attract British women of this age profile.
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