Tripadvisor Launches Email Newsletter for Travel-Minded Consumers


TripAdvisor has announced its new free email newsletter DealAdvisor to help
travelers save time finding the best deals at the highest quality hotel
accommodations.  DealAdvisor, sent to subscribers each week, is the first of
its kind to combine pricing information about hotel deals with unbiased
articles and reviews from the Web to make recommendations about the best
hotel “values.“Unlike other “deals newsletters” which simply include the lowest rates on
all types of hotels - good, bad and otherwise, DealAdvisor only features
deals from the most popular hotels in a given city based on TripAdvisor’s
Hotel Popularity Index. Built to reflect the “opinions of the web”,
TripAdvisor’s Hotel Popularity Index ranks hotels in a given city based on
the quantity (number of articles, reviews and opinions) and quality (whether
the articles, reviews and opinions are positive or negative) of information
found on the web about a hotel. With the world’s largest collection of
up-to-date, candid traveler reviews and articles, plus links to travel deals
from multiple vendors, TripAdvisor is able to pre-qualify great deals for
consumers, saving them time while giving them all of the necessary pieces of
information about a hotel property to make a confident and educated purchase
decision.

Great Deals, Popular Destinations

Each weekly email newsletter features several of TripAdvisor’s most popular
worldwide destinations and money-saving deals for top hotels as rated by
other travelers, in price ranges to meet various budgets.  Travel
destinations for the newsletters are chosen based on seasonal popularity
with users and include destination profiles designed to inspire.  For
example, initial issues included a mini-itinerary for April in Paris and
recommended dates to catch the cherry blossom bloom in Washington, DC.

To select the deals, TripAdvisor searches the Web for the best hotel deals
and filters the results against its Hotel Popularity Index. Only those
accommodations with the highest TripAdvisor popularity ratings appear in
DealAdvisor. Subscribers have the option to immediately check price and
availability or to read hotel reviews on the recommended properties.
DealAdvisor also leverages the wealth of research and deals on
TripAdvisor.com, inviting undecided readers to explore the site for more
hotel reviews, deals, and articles regarding each destination.

“Consumers using the Web for travel research are generally interested in
finding great deals,” said Steve Kaufer, CEO of TripAdvisor.  “We wanted to
give consumers something different than other travel email newsletters that
just blast out deals without any context on whether the hotel is a decent
place to stay.  We’ve created DealAdvisor to bring together the two most
valuable pieces of information every traveler wants to know before booking a
hotel   is this a good place to stay, and am I getting a great deal?”

The latest DealAdvisor newsletter and subscription information can be found
at www.tripadvisor.com/DealAdvisor
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