Aloha Selects Sabre Revenue and Fares Management

6th Apr 2004

Sabre Airline Solutions announced today that Aloha Airlines has selected
the company’s revenue and fares management solutions provided through its
applications service provider (ASP) delivery option to leverage an
integrated solution for pricing analysis and flexibility. In addition, the
airline has implemented revenue management for passenger and group sales
with a PC-based planning and scheduling system to improve the carrier’s
aircraft utilization. Terms of the agreement were not disclosed.
For the revenue and fares management solutions, Aloha is implementing
Sabre Airline Solutions’ AirMax Revenue Manager, AirMax Group Manager and
AirPrice Fares Manager solutions, scheduled for completion in June 2004.
These solutions will enable Aloha to selectively price and revenue manage
passenger bookings, adjust inventories and prices up to and including the
day of operation in response to demand, and improve profitability through
more effective fares management. The new systems will be delivered through
the Sabre eMergo Web-enabled and dedicated network solutions, the
company’s ASP delivery method. eMergo provides Aloha access to the
productivity tools utilized by larger airlines, while ensuring a lower
total cost of ownership by eliminating upfront hardware costs.

In addition, Aloha Airlines has implemented PC AirFlite a powerful, PC-
based, desktop system that gives flight schedulers comprehensive tools
during all stages of the schedule development process. The system helps
the airline seamlessly integrate core flight scheduling functions such as
scheduling, aircraft utilization analysis and code share management in
order to improve accuracy and reduce schedule development efforts. Since
PC AirFlite runs on a PC, hardware costs are minimal and existing hardware
may often be used.

“These products will enable Aloha to grow, streamline our operations and
compete effectively,” said Randy Laser, vice president at Aloha Airlines.
“We gain performance-enhancing capabilities without having to resort to
costly infrastructure upgrades. By choosing the eMergo delivery model, we
avoid major upfront costs and better position ourselves to focus resources
on our core operations.”

The agreement with Sabre Airline Solutions demonstrates Aloha’s continued
investment in new and leading technology to drive its expansion strategy
while increasing profitability.

“This successful partnership is based on our appreciation for Sabre
Airline Solutions’ proven track record of delivering strong return on
investment,” continued Laser. “The stability and integrity of Sabre
Airline Solutions’ systems across the airline industry certainly played a
significant role in our decision.”


Steve Clampett, president of Airline Products and Services for Sabre
Airline Solutions explained that the company’s investment philosophy is
centered on providing technology that does match the needs of the airlines.

“Sabre Airline Solutions is fortunate because we have the infrastructure
to make investments in technology that many of the niche players in the
market cannot make,” said Clampett. “But it is the combination of having
the resources to make the investments and then making sure these
investments are the right investments and are customer centric that is
core to our ability to provide smart solutions to our airline community of

Aloha Airlines has been an innovator in inter-island travel and is
continuing the same trend on its trans-Pacific and international routes.

According to Sabre Airline Solutions, the successful implementation and
use of the suite of products alone can deliver up to five percent
improvement in a carrier’s revenue. This includes a typical three percent
to five percent gain for AirMax Revenue Manager, a one percent to three
percent gain for AirPrice system, and an additional one percent gain for
integration of these capabilities.

“As Aloha strives for growth, both in market share and revenues, the Sabre
Airline Solutions systems they have chosen provide a strong and integrated
approach to adopting leading-edge technology to improve business
performance,” said Laser. “While Aloha has been ahead of the curve
regionally in several categories, this move improves and solidifies
Aloha’s path to true industry leadership.”


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