Northwest Airlines today announced that it has selectively matched an $8 -
$9 round-trip domestic price increase announced yesterday by Delta Air
Lines on some of its fares.
Northwest has matched the increase in markets where it competes with
Delta, on discounted fares that are less than Northwest’s regularly priced
Yesterday, Northwest announced that it matched a $5 one-way, $10 round-
trip domestic price increase imposed by American Trans Air (ATA). ATA
applied the increase to fares that are not on sale or part of a sale.
Northwest matched the increase on competitive fare types in markets where
it competes with ATA.
Last Friday (Feb. 27), Northwest selectively matched a $5 one-way, $10
round-trip price increase imposed by Continental Airlines. Northwest
matched the increase on the fare types it offers to compete with prices
offered by low-cost carriers, in all of the markets where it competes with
That increase was rescinded on Monday when Northwest’s fares were not
competitive with those offered by low-cost carriers.
Approximately 70% of Northwest customers have a low-cost carrier option
available to them.
Northwest Airlines is the world’s fourth largest airline with hubs at
Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and
approximately 1,500 daily departures. With its travel partners, Northwest
serves nearly 750 cities in almost 120 countries on six continents. In
2002, consumers from throughout the world recognized Northwest’s efforts
to make travel easier. A 2002 J.D. Power and Associates study ranked
airports at Detroit and Minneapolis/St. Paul, home to Northwest’s two
largest hubs, tied for second place among large domestic airports in
overall customer satisfaction. Readers of TTG Asia and TTG China named
Northwest “Best North American airline.”