Landround Launches PC World Free Flight Promotion

17th Feb 2004

PC World, the UK’s largest chain of computer superstores, has teamed up with
Landround plc, the UK’s leading travel promotions specialist, to launch a free European
flight promotion in all UK stores.The promotion, launched in all 140 stores, entitles every PC World customer spending in
excess of £150 to a free return flight to one of eight European destinations including
Barcelona, Paris and Amsterdam.

The free flight offer, which is the second promotion Landround has created for PC
World, is supported with in-store point of sale material and incorporated into the
national advertising activity undertaken by the chain.

Landround Chief Executive, David Lyne, comments:

“We’ve found travel to be a key motivator across all customer segments and I’m certain
that our free flight promotion will be successful in achieving PC World’s goals.”


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