ATA Airlines Renews Sabre Agreement
ATA Airlines
has renewed its
commitment to the Sabre Passenger Reservation System, an industry-leading,
fully integrated system that effectively manages reservations functions for
airlines of all sizes and in all stages of growth.
Additionally, the low cost carrier has asked Sabre Airline Solutions to
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provide consulting services in support of ATA’s growth initiatives to
identify revenue and profit improvement opportunities through advanced
network design strategies, schedule architecture alternatives, and pricing
and revenue management enhancements.
“Since we achieved ‘major carrier’ status in 2000, we have continually
focused our efforts to streamline our operations and sustain the growth
we’ve enjoyed even in a constrained market,” said Glen Baker, ATA vice
president of Information Systems. “Sabre Airline Solutions has played a
major role in helping us offer reliable, high quality air transportation
services to our 10 million+ passengers annually. The Sabre Passenger
Reservation System empowers our service professionals to provide a
streamlined travel experience to our valued customers.”
ATA first engaged the Sabre Passenger Reservation System in 1993. The
system represents both a selling and departure control system and is
supported by CRM capabilities. Additionally, ATA employs system
enhancements including the Sabre Airport Check-in System, a productivity
tool to help airline agents serve passengers quickly and efficiently, and
the Sabre Credit Suite, a product that expedites reimbursement of revenues
generated from credit card sales.
“Clearly ATA are on a fast track to industry leadership, with a growing
stronghold position in the Chicago market and an expanding presence
nationwide,” said Gianni Marostica, Sabre Airline Solutions president of
Airline Passenger Solutions. “To accommodate that type of growth, ATA
needs a reservation system that is flexible, scalable and comprehensive in
its functionalities. We invest millions of dollars each year to ensure
that the Sabre Passenger Reservation System stays abreast of the increasing
demands of ATA and our 17+ low cost carrier customers around the globe. We
appreciate the vote of confidence the ATA renewal agreement represents.”
Sabre Airline Solutions serves more low-cost carriers than any other
provider, with solutions targeted to start-ups, simple carriers, complex
carriers, hybrid carriers and low-cost carriers associated with traditional
airlines. The company is the only provider of integrated solutions aligned
with the carriers’ current and future needs. Offerings include systems to
manage reservations and departure control, airport, cargo, crew management
and dining and cabin needs, finance, flight operations maintenance and
engineering, planning and scheduling, pricing and revenue management, sales
and marketing, and customer loyalty. Sabre Airline Solutions offerings
afford flexible delivery, are based on a platform capable of supporting
growth and incorporate pricing models that ensure the lowest total cost of
ownership (TCO).
ATA also implemented a portfolio of customer check-in solutions that
include curbside check-in and roving agents offerings, as well as
eticketing capabilities. The passenger solution products integrate with
other Sabre Airline Solutions operational technology in the planning and
scheduling and flight operations areas.
Additionally, Sabre Airline Solutions consultants are working with ATA
leaders on three crucial projects: redesign of its network and hub
structure; pricing and revenue management strategic assessment; and a
profit impact evaluation in support of capacity realignment initiatives.
The consulting engagements, initiated in early November, are expected to
continue through March 2004.
“By optimising our systems and our processes, we intend to wring every
dollar of profitability from our operations to allow us to reinvest those
resources into enhanced services for our passengers,” said Stan Hula, ATA
vice president, planning. “By teaming with Sabre Airline Solutions
consultants - a team with vast airline industry knowledge and experience,
we look forward to maximising our operational efficiency and capturing the
highest returns on our technology investments. Having technology is only
one part of the solution - what is even more important is making sure we
have the right strategy in place to make the best use of the technology.
“ATA is already reaping the benefits of strategic consulting,” said Steven
Hendrickson, Sabre Airline Solutions senior partner for Consulting. “We
have identified several areas that will differentiate ATA in the
marketplace and maximise its profitability. Clearly, ATA recognises the
importance of investing now to give the carrier an undisputable leadership
position for both near-term and future growth.”
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