Golden Tulip signs up to 4oceans

6th Jan 2004

has signed an agreement with the Golden
Tulip Top Hospitality Group, to provide its ResConnect distribution service
throughout the group’s portfolio, opening the door to the Chinese and Global
emerging markets.

The new ResConnect agreement will provide Golden Tulip franchisees and TOP
International members with the ability to market promotional offers, rates
and product information to thousands of agents around the world, including
over 3000 agents in the fast growing Chinese market. 

4oceans is now recognised as the largest electronic distribution channel in
China, while its growing number of subscribers globally provides access to
key new revenue streams for Golden Tulip and TOP International Hotels.

The Golden Tulip Top Hospitality Group portfolio comprises over 43,000 rooms
in 390 hotels across 41 countries, with the majority of the hotels being
located in urban locations across Europe, the Middle East & Africa.

Agents connected to the 4oceans platform will now gain access to the
complete range of Golden Tulip and TOP International properties, with
at-a-glance room availability, guaranteed reservations and instant booking
confirmations in a real time, on-line environment.
Klimis Messios, Vice President Franchising and Commercial Services at Golden
Tulip, said: “By utilising the 4oceans ResConnect reservations system we are
able to take advantage of the real-time booking and enhanced control it
enables.  As the group evolves it is vital that we continue to invest in
building new revenue streams, with emerging markets such as China showing
incredible potential.


“Golden Tulip operates with a strong, diverse product range, particularly in
Europe and the Middle East.  By working with 4oceans we are able to open our
properties up to new markets and new opportunities that are key to long term
success in the current climate.”

Juliette Newth, Hotel Relations Manager of 4oceans, added:  “The new
agreement provides Golden Tulip properties with a powerful distribution
channel to access new and emerging markets such as China.  The advanced
technology allows the group to react quickly to the market, helping to build
its presence and reputation with agents around the globe.”


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