Site Confidence Bolsters Travel and Transport Sectors

Site Confidence has secured contracts to monitor and analyse five high profile transport and travel websites. BMW, Hertz, Avis, BMI and First Choice have signed up to ensure that the performance of their websites is effectively monitored and benchmarked against their competitors 24-hours a day. Site Confidence will provide a tailored service to each of the companies, enabling managers to access precious management information that can help them offer a better service to their customers.

For high profile businesses such as: BMW, Hertz, Avis, BMI and First Choice, website performance is of critical importance impacting on brand perception and the customers’ decision to buy online. The tools and management information provided by Site Confidence allows its customers to react to faults and improve online performance, enabling them to make smarter buying decisions and maximise the effectiveness of their online presence.


These new contracts bring the online revenue which Site Confidence protects to more than £400 million covering sectors as diverse as banking, FMCG, media and travel.



Bill Kirkwood, CEO of Site Confidence, comments; “Site Confidence is delighted to have these five high profile companies on board and we aim to become an integral part of their IT infrastructure and management reporting portfolio. Each company will be provided with a personalised performance monitoring and analysis solution which will supply them with a set of business critical management tools. They will regularly receive vital information about how their online presence is performing and whether it is being effective and adding value to their business, as well as how it ranks against the competition.


He continues; “Our customers stand to reap the rewards of our customisable service as they realise the true worth of performance analysis and benchmarking- all provided in a value for money package.”