The head designer and owner of SpaUniforms, Noel Asmar, has spent the past ten years in Europe and Asia visiting hotels, resorts and spas in over 24 countries and found that although investors and management were placing a great amount of time and money on architectural design and services, very little emphasis was spent on dressing their all-important staff members.
Asmar commented; “Never has image and professionalism played a greater role than now. The look has to be as good as the service or product - so the design team at SpaUniforms.com created a uniform designed to compliment the personality and style of a spa or wellness centre without sacrificing comfort and ease of movement for the practitioner. We were amazed at our findings, given that staff have the potential to make or break the business and always help to create the first impression. This strange phenomenon prompted me to do some market research with the help of my sister, Patricia Asmar, owner of an established day spa in British Columbia, Canada.”
According to reports, the general consensus was that there really wasn’t a uniform specifically designed for spa professionals - only lab coats and nurses dresses. Practitioners were complaining about having to wear a coat or apron over their own outfits - making them hot and feeling bulky - the fabrics had no stretch and they were not particularly flattering.
Spa owners also complained that each staff member was dressing differently - except for the white top coat staff. Owners wanted a stylish uniform, in colours to match their décor and in fabrics that breathed and washed well, with minimum creasing so that their staff always looked crisp and fresh.
Armed with all of this information, Noel Asmar prepared to launch a new company which would solely dedicate its business to Uniforms for Spa & Wellness Professionals. The designers have created a Zen-like design that empowers the practitioner to feel elegant, sophisticated and stylishly professional - with a fusion of Far Eastern and Mediterranean clothing design principles.