a leading provider of Internet direct marketing services, today announced the
launch of a new membership service - The Travel Values Plus club.
Travel Values Plus offers members of the MyPoints(R) Program significant savings on
hotel stays, airline tickets and car rentals, while generating enrollment
revenue for MyPoints.com.
Travel Values Plus enables members to receive discounts of up to 50% at nearly 5,000 popular hotel properties, including Best Western, Comfort Inn, Days Inn, Doubletree, Holiday Inn, Hyatt, Marriott, Radisson, Ramada and Westin. Members can save up to $100 on airline tickets as well as up to 30% off car rentals. The service also includes 24-hour roadside assistance.
“MyPoints.com continues to build out the range of unique and powerful benefit programs we offer to our members,” said Stefan De Cota, vice president, product marketing. “Value-added clubs and services deepen the
relationship we have with our members by exposing them to additional values through our community. This makes our members more responsive to our direct marketing offers, while delivering incremental new revenues to MyPoints.com.”