British Airways has confirmed it will launch a new route to Seoul, capital of South Korea.

The airline is delivering on its promise to increase long haul flying to Asia following parent company, IAG’s, purchase of bmi.

A Boeing 777, with First class, Club World (business class), World Traveller Plus (premium economy) and World Traveller (economy) cabins, will serve the six flights a week to Seoul.

The outbound flight to Seoul arrives at the beginning of the working day there and the flights have been timed in order to allow convenient connections to British Airways’ extensive domestic and European short-haul network to and from Heathrow.

Keith Williams, British Airways’ chief executive, said: “When we decided to launch Seoul, we were basing it on the strong demand from business travellers in both directions given the city’s strong economic base.”

The flights will launch on Saturday.