Brand USA, together with British Airways and partner airline American Airlines, has confirmed the destinations and routes for the 2014 Megafam - the second multi-destination familiarisation tour.
Taking place from May 15th–22nd, the fam trip is now sealed as an annual event in the Brand USA calendar for UK and Ireland-based agents.
Seven itineraries covering 21 states have been created in conjunction with the partner airlines and destinations, including gateway cities and locations off the beaten path.
Agents can win a place on the Megafam by entering British Airways and American Airlines flights sold to and within America from January 1st 2014.
Sales are logged at a bespoke website.
To qualify, agents will also be required to complete two Specialist modules on the recently launched agent training site.
Current USA Specialist badges include Food & Drink, Fly-Drive, Coastal Escapes, Winter Sports, the Great Outdoors, Big City Buzz and Music, Culture & Heritage. A new badge will be released next month.
Chris Rankin, British Airways head of consumer sales UK and Ireland, commented: “Last year’s Megafam was a huge success, with fantastic feedback from the trade. Travel agents help British Airways showcase the best of the USA to their customers.
“Therefore, we’re delighted to be able to once again partner with Brand USA to support the Megafam for a second year, and encourage even more holidays.”
The Brand USA 2014 Megafam showcases the USA as a diverse destination with a wide variety of experiences available beyond the gateways, as well as demonstrating the partner airline products and services to travel agents.
After spending six nights on their designated itinerary, the seven groups will fly to Austin, Texas, for a grand finale.
Here, the agents will present the highlights of their Brand USA Megafam experience with the goal of educating other agents and empowering them to sell the destination with confidence on their return.
Chris Thompson, Brand USA president, said “The inaugural Megafam was hugely successful for us – both in terms of reinvigorating agents’ passion for the U.S. and creating value for our partners.
“Our aim is to supply travel agents with the knowledge and assurance they need in order to sell more of the USA as a holiday destination, and to ensure the United States is kept top of mind with agents and their customers.”
Thompson continued: “Working with British Airways and American Airlines for the second consecutive year demonstrates their commitment to the success of our mission – bringing more international visitors to the US.
“We look forward to working further with our domestic partners, including destination marketing organisations, attractions and hotels, to ensure the itineraries feature the very best each destination has to offer.”