bmi strengthens brand further with new visual identity

14th Dec 2010
bmi strengthens brand further with new visual identity

British Midland International (bmi) has unveiled a new logo and visual identity to help strengthen its brand even further.

The airline undertook a strategic review of its brand when it became part of the Lufthansa family last year. The new logo offers bmi a much stronger identity by using the full name of British Midland International, rather than just bmi. 

The new brandmark refreshes the heritage blue colour that bmi is known for but also creates a larger logo footprint for bmi, enabling it to achieve greater presence and standout in its communications.

Joerg Hennemann, chief commercial officer, bmi, said:

“In British Midland International, we are building a clearly-defined, well-positioned and easily understood brand. Our customers around the world associate themselves with a British airline and our refreshing, new visual identity will help us to communicate in an even clearer way with our customers and staff alike.  Our new logo shows our customers that we are an international airline with a strong British heritage.”



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