Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, and Accor, the world’s leading hotel operator and market leader in Europe, today announced an extension of its revenue management partnership.
Under this new agreement, both companies will work on achieving higher adoption of Amadeus Revenue Management that will permit Accor to make more informed decisions, optimise the room capacity and drive revenue growth by selling the right product to the right customer at the right time for the right price.
With the extension of this partnership, which is built upon more than 10 years cooperation between the two companies in the area of revenue management, Amadeus evolves its long-lasting relationship reinforcing its commitment vis-à-vis Accor through a stronger and closer interaction with the hoteliers. Both companies will work jointly to identify ways to optimise the use of Amadeus Revenue Management system across the Accor’s properties, which will include the roll-out of a training campaign for revenue managers to increase the knowledge and adoption of the solution.
Jean-Luc Chrétien, Executive VP Sales, Distribution & Loyalty at Accor Hospitality commented: “Over these 10 years of cooperation, Amadeus has proved to be a key partner and supported us in the deployment of the revenue management solution across our organisation. For this reason we are pleased to extend our long-standing relationship with Amadeus to keep collaborating in a closer way to provide our hotel revenue managers with a sophisticated solution to increase the profitability of our hotels.”
Jeff Edwards, Amadeus Head of Global Hotel Business, commented: “We are very enthusiastic to extend our relationship with Accor, cooperating in more depth to support their operational processes and achieve a higher adoption. Accor revenue managers will further benefit from a unique technology to adjust more rapidly to an ever-changing environment and to ultimately maximise their competitiveness.”
Accor will continue to use Amadeus Revenue Management, a state-of-the-art, web-based solution that makes intelligent rate and inventory recommendations to maximise hotels’ revenue contribution and increase profitability, using advanced forecasting models combined with detailed historical and future booking data.