Alabama Bureau of Tourism and Travel rolling with .travel

19th Jun 2012
Alabama Bureau of Tourism and Travel rolling with .travel

One of the many faces in .travel is . Alabama, known as “Sweet Home Alabama,” is one of the most beautiful areas in the Southern United States. With over 4.6 million people calling it home, Alabama is among the nation’s leaders in aerospace, education, and healthcare.

The Alabama Bureau of Tourism and Travel decided in 2007 to begin the process of switching from other top level domains to .travel, because the chance to get in early with a more respected top level domain was too good to pass up. According to Luckie&Company, “We honestly had some reservations at first about how consumers might react to a new domain. But early testing on keyword ads and other studies showed that people seemed to respond extremely well to a .travel address.”

Alabama reiterates their dedication to .travel by using .travel on all of their marketing and promotion materials, including, email, TV commercials, web banners, trade shows, and brochures. When asked about .travel’s credibility, Luckie&Company stated, “If the .travel registrars continue managing the assignment of names responsibly, it will pay off in the long-term by adding an extra level of credibility to .travel sites.”

There is no doubt that will continue their growth and expansion of tourism through .travel. If you are interested in learning more about this great state, please visit,


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