PGA Golf Exhibitions, adidas Golf and Ashworth today announced the brands’ plans to exhibit in the 2011 PGA Expo in Las Vegas, Nevada, August 22-24. This year’s PGA Expo returns to the Venetian Resort Hotel Casino at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.
“adidas Golf and Ashworth lead the industry in performance innovation and have serious potential for growth; it will double in the next three years. We’re looking forward to showing PGA Expo attendees why we’re so bullish on these brands and their future,” said John Kawaja, Executive VP adidas Golf & Ashworth.
adidas Golf and Ashworth will help anchor the extensive apparel section of the PGA Expo show floor in the Venetian Ballroom. PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will be able to preview the latest adidas and Ashworth collections, discover the latest golf retail trends and source the latest merchandise from a wide spectrum of golf vendors. Additionally, PGA Expo attendees can personally test equipment and training aids, learn the latest business and teaching strategies at the PGA Expo Education Conference and enjoy numerous professional networking events.
“We are pleased to welcome back adidas and Ashworth to the PGA Expo,” said PGA Golf Exhibitions Industry Vice President John McGeary. “PGA Professionals and golf retailers value the opportunity to see the latest collections of these popular brands. And, because the PGA Expo is in the heart of Las Vegas Fashion Week, we are enthusiastic to offer a business platform that places the freshest golf collections of both brands in front of even more qualified new buyers.”