The new business, Ginger Juice (http://www.gingerjuice.co.uk), will deliver social media solutions specifically for global travel & tourism organisations.
Ginger Juice will provide three social media services: outsourced activity, coaching and social media ‘health-checks’.
The business launches with several global clients already on board including WTM Latin America, WTM Africa and Trinidad & Tobago Tourism.
Speaking of the launch, Ginger Juice’s founder, Bruce Martin said:
“Social media has always been a passion of mine and I’ve always enjoyed doing it well and seeing the benefits it can bring to businesses.
“Smart travel & tourism organisations now understand that social media is a valuable business activity, however, many struggle to find the time to do it and do well enough to see real returns.
“Ginger Juice will exist in a ‘sweet-spot’ between travel & social media expertise. I have 20 years travel trade experience including many years working with tourism organisations as well as the social media know-how required to provide specialist solutions to travel companies. “
The company has launched online with the strapline “social nutrition for the travel & tourism industry”.
The business has been launched by Bruce Martin, previously of OTT (Online Travel Training), New Frontiers, C&M Recruitment & GTA.