Tunisia enjoyed a bumper summer season, welcoming 287,541 Brits between January-August 2013, a boost of 29.4 per cent on the same period last year and up 22.5 per cent on 2010’s record breaking tourism figures. Last month, 55,329 Brits spent their summer holiday in Tunisia, an increase of 26.5 per cent on 2012’s figures and topping the record-breaking 2010 visitor figures by 22 per cent.
Tunisia has seen a remarkable increase in UK visitor numbers as holidaymakers return following the Jasmine Revolution in 2011. According to the latest figures from the Tunisian National Tourist Office some 318,138 Brits have headed to Tunisia so far this year, a 45.7 per cent increase on 2011.
Visitors are returning to Tunisia following the country’s well-documented Jasmine Revolution. Visitor figures released by the Tunisian National Tourist Office reveal a steady increase in visitors to the popular North African destination over the past 12 months.
The Tunisian National Tourist Office has welcomed Wahida Jaiet as the new UK and Ireland director. Jaiet takes over from Anissa Ramoundi, who spent three years with the TNTO in London.
This week will see the launch of the first ever social media campaign by the Tunisian National Tourist Office. The official Facebook and Twitter pages will showcase Tunisia’s white sandy beaches, excellent golf courses and thalassotherapy centres to inspire new and returning UK holidaymakers to the country.
When Zine al-Abidine Ben Ali fled Tunisia in January his departure was greeted with scenes of jubilation across the country. Power, it appeared, was flowing back into the hands of the people. Now, six months later, these first assumptions, while still valid, have been tempered with a hint of cold reality. Breaking Travel News here assesses the situation on the ground as Tunisia seeks out its future.
This week sees the launch of a new advertising campaign by the Tunisian National Tourist Office (TNTO) – the first since revolution swept the country earlier this year. Designed by Tunisian advertising agency, Memec Ogilvy, the four-week advertising campaign will run in France, Holland and throughout the UK.
As one of the early nuclei of the Arab Spring, Tunisia has been making international headlines for much of 2011. Many have been positive, with the people of the North African country able to overthrow despotic ruler Zine El Abidine Ben Ali, but this has come at a price.
The wonderful world of Tunisia has become more accessible to potential travellers with the launch of a new website www.cometotunisia.co.uk, by the Tunisian National Board.