This week sees the launch of a new advertising campaign by the Tunisian National Tourist Office (TNTO) – the first since revolution swept the country earlier this year.
Designed by Tunisian advertising agency, Memec Ogilvy, the four-week advertising campaign will run in France, Holland and throughout the UK.
Currently running on bus panels across the UK, the first part of the campaign has been devised to shock and challenges preconceptions of the country and its people.
The second wave will run from the June 27th with a softer approach.
Using real Tunisians it aims to remind tourists of Tunisia’s white sandy beaches, excellent golf courses and thalassotherapy centres, which are just two and a half hours from the UK.
“This four-week campaign has been devised to remind visitors that Tunisia is very much open for business,” said Anissa Ramoundi, UK & Ireland director for the Tunisian National Tourist Office.
“It is designed to provoke a reaction and has been created by Tunisians in Tunisia.
“For the majority of Tunisians, the revolution has been very positive, allowing people the chance to speak freely for the first time; just a few months ago a campaign like this would not have been possible.”