Tripadvisor News
ITB Asia unveils 2026 Experience Pavilion with Tripadvisor
ITB Asia charts a new course with bold focus on experiential travel: New Experience Pavilion with Tripadvisor Launching in 2026. The Singapore Tourism Board (STB) will also extend strategic support across ITB Asia, further strengthening its position as Asia’s premier B2B travel trade show. These partnerships form a key part of ITB Asia’s renewed vision, spotlighting innovation, immersive travel experiences, and future-focused content for the global travel industry.
Tripadvisor appoints Matt Goldberg to chief executive officer
Tripadvisor announces that Matt Goldberg has been named its Chief Executive Officer, succeeding co-founder and long-time CEO, Stephen Kaufer.
TripAdvisor founder to depart after two decades
TripAdvisor co-founder and long-time chief executive, Stephen Kaufer, will step down from his position in 2022. Kaufer co-founded TripAdvisor in 2000 with a mission to help travellers.
Viator signs attractions partnership with Booking.com
Viator and global digital travel platform Booking.com have today announced a new global partnership to showcase thousands of high-quality attractions, tours and activities.
Tripadvisor launches subscription model to boost direct bookings
Tripadvisor Plus hotels receive special badging and increased visibility on the platform, helping them to stand out from the competition and increase bookings at a lower cost than traditional channels.
Tripadvisor launches Health for Hotels programme
Kanika Soni, chief commercial officer, Tripadvisor, said: “At this challenging time, we know Tripadvisor can play a unique role in helping to support the accommodation needs of frontline medical workers who seek out temporary housing.”
Maldives partners with TripAdvisor to promote Indian Ocean destination
The campaign consists of a digital TripAdvisor profile for the Maldives and will further promote the island nation as a leading holiday destination for travellers from the UK, Italy, Russia Saudi Arabia and China.
Which? criticises TripAdvisor for hosting fake hotel reviews
TripAdvisor is failing to stop a “flood” of fake and suspicious five-star reviews from artificially boosting the ratings of some of its highest-ranked hotels, a Which? Travel investigation has revealed.
TripAdvisor moves into cruise review market
TripAdvisor Cruises expands its offering to both new and seasoned cruisers with the ability to consider a cruise holiday, as they read and write cruise ship reviews, share photos and shop for great deals.
TripAdvisor rolls out sponsored placements to all hotels
TripAdvisor has announced the global rollout of sponsored placements, making the site’s advertising solution available to any accommodation business who shares live rates and availability.
TripAdvisor overhauls offering with new community focus
The new TripAdvisor seeks to transform travel by becoming the one place online that allows consumers to effortlessly discover, save and share great recommendations when planning a trip.