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TripAdvisor adds free customer satisfaction dashboard to owners’ resource center

TripAdvisor adds free customer satisfaction dashboard to owners’ resource center

29 September 2009 Press Release Travel Technology News

TripAdvisor(R), the world’s largest travel community, today announced the addition of free, personalized customer satisfaction management dashboards to each property owner’s page on the site. Managers and owners of every one of the 450,000 hotels on TripAdvisor can now instantly assess their performance, as determined by their guests, including trend and competitive analysis, and a new Customer Satisfaction Index (CSI). Market Metrix, the leader in feedback solutions for the hospitality industry, powers these customer metrics.

TripAdvisor comes under flak over review authenticity

29 June 2009 Press Release Travel Technology News

TripAdvisor has been embroiled in a row the authenticity over its reviews, with hoteliers alleging that the market-leader has grown so large it is no longer able to police its content.There are claims within the industry that some hotels are using the site to attack rivals and boost their own ratings by posting fake reviews.