As millions of Chinese travellers prepare for the upcoming Golden Week holiday in October, Trip.com Group’s latest data reveals notable travel flows for their last major travel period of 2024. Already, the Group is witnessing hotel bookings peak in arrivals on October 1st – the day the holiday commences - with the average length of stays over seven days, as workers can enjoy a 10-day break by taking just two days off. Total booking growth for stays has also grown year-on-year.

Trip.com Group, a leading global online travel agency, has announced a strategic partnership with Prioticket, a premier connectivity platform for the management, sale, and distribution of tours, activities, and experiences. This collaboration represents a milestone in Trip.com Group’s efforts to enhance its offerings and provide seamless connectivity for travellers worldwide.

Trip.com Group is gearing up to make waves at ITB Berlin 2024 held from 5-7 March in Berlin. This marks the company’s second appearance at the prestigious international event, where it aims to provide an insider’s view into its latest technological innovations and cast a spotlight on the transformative consumer trends shaping the future of travel.

Leading global travel service provider Trip.com Group is embracing new trends and opportunities in the post-pandemic travel landscape, with its CEO Jane Sun sharing insights at the prominent World Economic Forum (WEF) Annual Meeting held in Davos, Switzerland, this week.

As the sun sets on 2023, Trip.com Group, a global leader in online travel services, reflects on the dynamic landscape of travel over the past year, offering insights into the trends set to shape the journey in 2024.

Trip.com Group has signed a three-year Memorandum of Understanding with the China International Culture Association to promote inbound tourism. Mr James Liang, Co-founder and Chairman of Trip.com Group and Mr Bo Sun, Chief Marketing Officer of Trip.com Group, were present at the signing ceremony.