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Southwest Airlines new campaign takes off

Southwest Airlines new campaign takes off

22 March 2013 Press Release Airline News Organisations & Operators

A fresh face of Southwest Airlines is coming to a television near you!  Today, the airline kicks off its new advertising campaign with TBWA\Chiat\Day—its first with the agency.  Southwest worked with TBWA\Chiat\Day to build a campaign that tells the story of how Southwest became America’s Largest Domestic airline, while also featuring recent product improvements that include the Rapid Rewards program, inflight Wifi, Live TV, Evolve cabins, and the new 737-800 aircraft.

Southwest Airlines and AirTran Airways connect networks

Southwest Airlines and AirTran Airways connect networks

20 March 2013 Press Release Airline News

Southwest Airlines announced today that it has successfully completed the connection between the Southwest and AirTran networks. Customers are now able to purchase itineraries to the airlines’ combined 97 destinations, including international, in one transaction. The newly connected itineraries are on sale now via all Southwest and AirTran sales channels for service starting on April 14.

Southwest Airlines and AirTran Airways begin connecting networks

Southwest Airlines and AirTran Airways begin connecting networks

15 February 2013 Press Release Airline News

Luv is in the air! Southwest Airlines LUV -1.21%  announced today that it is taking the next step in its marriage with subsidiary, AirTran Airways. Customers are now able to purchase a growing number of itineraries between the Southwest and AirTran networks for travel on a single itinerary. Soon, Customers will be able to book flights to any of the airlines’ combined 97 destinations, including international, in one transaction.

Southwest Airlines and Row 44 announce milestone wi-fi partnership

Southwest Airlines and Row 44 announce milestone wi-fi partnership

25 January 2013 Press Release Airline News Travel Technology News

Row 44, the leading provider of inflight Wi-Fi and device-based entertainment for airlines around the world, and its partner Southwest Airlines announced today that the Row 44 inflight entertainment and connectivity service, which includes high-speed Internet, shopping, destination services, and real-time flight map with updates, has been installed on 400 Southwest aircraft.

Southwest Airlines offers new boarding option

Southwest Airlines offers new boarding option

24 January 2013 Press Release Airline News

Southwest Airlines Customers LUV the coveted “A” boarding group, and now they have one more way to be among the first to board.  Beginning today, Southwest Airlines will offer Customers the opportunity to purchase one of the earliest boarding positions at the gate for $40 per flight, when available.

Southwest Airlines announces executive changes

Southwest Airlines announces executive changes

4 September 2012 Airline News

Southwest Airlines has announced its senior vice president of finance and chief financial officer, Laura Wright, has advised the company of her decision to retire. Southwest chairman Gary Kelly said the decision was accepted with profound gratitude for her many significant contributions to the success of Southwest over the course of the last 25 years:

Southwest Airlines reaches three million Facebook fans

Southwest Airlines reaches three million Facebook fans

7 August 2012 Press Release Airline News Travel Technology News

The LUV airline is easy to LIKE!  Southwest Airlines is celebrating the Three Million Fan milestone with a special discount offer and a signature “concept” plane dedicated to our fans! Southwest Airlines was the first airline to reach a million Facebook Fans back in 2010, and now is the first airline worldwide to amass three million Facebook Fans!