Facebook and Instagram are more than just brand awareness or communication tools for hotels. They’re also a revenue generation stream, and for hoteliers the channels allow prospective guests to book a stay while flicking through photos and sending enquiries, without leaving the app.
The new hashtag challenge - #HiddenGem - encourages users to discover and share their favourite hidden spots and move away from tourist areas. This campaign follows a nationwide study, commissioned by TikTok, to find out more about the travel preferences of travellers under 40-years-of-age.
Manchester Airport has added Weibo and WeChat, the Chinese equivalents of Twitter and Whatsapp, to its range of social media tools in order to better communicate passengers from the destination. The moves comes following the success of Manchester Airport’s new direct flight to Beijing with Hainan Airlines, with almost 40,000 passengers having travelled the route since launch in June this year.
Suzhou Tourism is launching its new social media campaign – “A Virtual Look at Suzhou: Home to Culture, Canals, Cuisine and Craft” – to directly target North American travelers, a move that also marks the debut of the destination’s Instagram and YouTube accounts.
It is now a requirement that tourist destinations must have integrated social media into their communications strategy to be visible and successful. Although it is the case for the islands of the Indian Ocean, numerous questions arise nevertheless in these destinations.
With less than 30 days to go until the 2014 edition of Travel Technology Europe (TTE), organisers have revealed results from their annual travel technology survey. Affirming the growing importance of social media, nearly three quarters (71 per cent) of travel technology professionals stated that having a presence on sites such as Facebook and Twitter was ‘essential’ to their business.
AccuWeather today introduced its new AccuWeather for Android application for Android phones.
Two mavericks of social engagement will share their unique insight and proven techniques on how to enhance a spa and medical spa’s reputation in this new digital world and attract more clients in a Webinar presented by HBA Global and Spa & Resort.
An ITB Asia survey has revealed that 98% of travel industry respondents said they would increase or maintain travel industry marketing spend in 2011. Some 56% said they would increase; 42% said they would maintain budget levels. Spending on social media is also set for a boom.
Mobile technology is being adopted by the corporate travel industry in four key ways: mobile itinerary management, security and safety on the road, mobile commerce, and automating and expediting the travel process, finds a new white paper by BCD Travel.