In 2023 Civitatis achieved 2.2B impressions and 133M video views across all social media channels. Civitatis closed 2023 with 585K Instagram and 280K TikTok followers, giving it the largest following of any tours and activities platform in the world. Social media “differentiating factor” in company achieving roughly record 10M bookings in 2023 thanks to Social Media content creator and dynamic team.

Most holidaymaker choose their holiday destinations based on discussions with family and friends as well as influencers on social media platforms.

Social media video site TikTok has recently been flooded by videos extolling the benefits of Albania as a holiday destination — with a focus on its beaches, cheap but stylish bars and Unesco heritage sites, a trend first picked up on by The Times. One tour guide’s video of Ksamil, a popular seaside village close to Saranda, has received over 60mn views on TikTok.

The new hashtag challenge - #HiddenGem - encourages users to discover and share their favourite hidden spots and move away from tourist areas. This campaign follows a nationwide study, commissioned by TikTok, to find out more about the travel preferences of travellers under 40-years-of-age.

Suzhou Tourism is launching its new social media campaign – “A Virtual Look at Suzhou: Home to Culture, Canals, Cuisine and Craft” – to directly target North American travelers, a move that also marks the debut of the destination’s Instagram and YouTube accounts.

With less than 30 days to go until the 2014 edition of Travel Technology Europe (TTE), organisers have revealed results from their annual travel technology survey. Affirming the growing importance of social media, nearly three quarters (71 per cent) of travel technology professionals stated that having a presence on sites such as Facebook and Twitter was ‘essential’ to their business.