Phocuswright News
Mobile Travel Activities Bookings: Are Travelers Ready?
Leisure travelers are using their mobile devices during trips to explore, navigate and book travel
OTA Gains Challenge Suppliers to Recover Share
Hotel chains and airline websites lost ground versus online travel agencies (OTAs) in the first half of 2010, according to a new PhoCusWright report conducted in partnership with Compete Inc.
Travelers Spend More on Activities than Cruises, Packages or Car Rentals
The U.S. travel activities market totaled nearly US$27 billion in 2009, making it almost twice as large as the car rental segment, according to a new PhoCusWright report.
Travelers Spend More on Activities than Cruises, Packages or Car Rentals
The U.S. travel activities market totaled nearly US$27 billion in 2009, making it almost twice as large as the car rental segment, according to a new PhoCusWright report. While less than one third of all travel activities, events, attractions and tours were booked online in 2009, a growing aggregator network and advancements in technology and commercial models will power significant growth in advance bookings and online distribution.
European Players Unite to Challenge Global OTA Dominance
France and Spain may not inspire the world as hotbeds of travel e-commerce innovation, but they have nurtured the growth of two leading online travel agencies (OTAs) – GO Voyages and eDreams.
Forget about Facebook: Social-Mobile Convergence Will Have a Wide-Ranging Impact on the U.S
The convergence of social media and mobile applications will have a profound impact on corporate meetings and events, but not in the way one might expect. In a new report and upcoming Online Event, PhoCusWright examines the U.S. corporate groups and meetings market, and how meeting planners, travel companies and technology providers can leverage the mobile-social “sweetspot” to their advantage.
European Online Travel Returns to Double-Digit Growth
The European online travel market is expected to grow 10% in 2010, as the overall travel market begins a modest recovery, according to PhoCusWright’s European Online Travel Overview Sixth Edition.
Can Kayak Get Public in the Face of Uncertainty?
Kayak announced plans for an initial public offering today. While details around the deal are scarce, offering documents provide some illuminating financial detail and really set the stage for what is sure to be a big debate.
U.S. Online Travel Penetration Stalls: Corporate Market Leads Recovery
Corporate travel led the U.S. travel market’s 2009 plummet and is now fueling its recovery, in a dramatic swing that is temporarily disrupting the overall market’s shift to online channels. In 2010, offline travel distribution will grow faster than online for the first time since the rise of online travel, according to PhoCusWright’s U.S. Online Travel Overview Tenth Edition.
The Long Tail Opportunity of Vacation Rental Search
When travelers go online in search of vacation rental information, a search engine is often their go-to source. Search engines and portals generated over 50% of referrals to the vacation rental category from May 2009 – April 2010, with Google and Yahoo! together contributing four in 10 visitors.
For Destination Marketers, Not All Leisure Travel is Created Equal
As U.S. and European travelers tighten their travel budgets, destination marketers have to work harder to attract visitors.
Social and Mobile: How the Hottest New Platforms Measure Up with Travelers
Over the past several years, the use of social networks and mobile devices has become ubiquitous.