Phocuswright News
European Players Unite to Challenge Global OTA Dominance
France and Spain may not inspire the world as hotbeds of travel e-commerce innovation, but they have nurtured the growth of two leading online travel agencies (OTAs) – GO Voyages and eDreams.
Forget about Facebook: Social-Mobile Convergence Will Have a Wide-Ranging Impact on the U.S
The convergence of social media and mobile applications will have a profound impact on corporate meetings and events, but not in the way one might expect. In a new report and upcoming Online Event, PhoCusWright examines the U.S. corporate groups and meetings market, and how meeting planners, travel companies and technology providers can leverage the mobile-social “sweetspot” to their advantage.
European Online Travel Returns to Double-Digit Growth
The European online travel market is expected to grow 10% in 2010, as the overall travel market begins a modest recovery, according to PhoCusWright’s European Online Travel Overview Sixth Edition.
Can Kayak Get Public in the Face of Uncertainty?
Kayak announced plans for an initial public offering today. While details around the deal are scarce, offering documents provide some illuminating financial detail and really set the stage for what is sure to be a big debate.
U.S. Online Travel Penetration Stalls: Corporate Market Leads Recovery
Corporate travel led the U.S. travel market’s 2009 plummet and is now fueling its recovery, in a dramatic swing that is temporarily disrupting the overall market’s shift to online channels. In 2010, offline travel distribution will grow faster than online for the first time since the rise of online travel, according to PhoCusWright’s U.S. Online Travel Overview Tenth Edition.
The Long Tail Opportunity of Vacation Rental Search
When travelers go online in search of vacation rental information, a search engine is often their go-to source. Search engines and portals generated over 50% of referrals to the vacation rental category from May 2009 – April 2010, with Google and Yahoo! together contributing four in 10 visitors.
For Destination Marketers, Not All Leisure Travel is Created Equal
As U.S. and European travelers tighten their travel budgets, destination marketers have to work harder to attract visitors.
Social and Mobile: How the Hottest New Platforms Measure Up with Travelers
Over the past several years, the use of social networks and mobile devices has become ubiquitous.
European Travelers: Hitting the Hot Spots… or Not?
The essence of travel planning involves consumers deciding where to go, what to do, and where to stay on their holiday.
Opportunities for Travel in the Cloud
The emergence of cloud computing has not been a high profile breakthrough like the telephone or email.
Understand the Needs and Wants of the Modern Asian Traveler
Online and mobile is booming. Asian travelers—along with travelers to Asia—are fueling the travel industry and the growth of online travel sales at faster rates than any other populace.
Who is Happier? Guests of Two-Star or Five-Star Hotels?
If online traveler reviews are any indication, guests of luxury five-star hotels are no more satisfied with their accommodation experience than are travelers who stay at moderate, two-star accommodation.