https://www.breakingtravelnews.com/tags/tag/phocuswright/ Phocuswright News en Breaking Travel News Copyright 2026 2026-04-05T12:58:12+00:00 https://www.breakingtravelnews.com/news/article/the-global-travel-market-continues-to-grow-steadily/ https://www.breakingtravelnews.com/news/article/the-global-travel-market-continues-to-grow-steadily/ The ITB Travel & Tourism Report 2026/2027 shows that the mood in the industry is optimistic, but that strategic preparation often lags behind the challenges of an increasingly complex world. According to data from the market research institute Phocuswright, the European and US travel markets are largely saturated. Speaking at the opening of ITB Berlin 2026 on Monday, Mitra Sorrells, CEO of the US institute said that despite this, she expected global annual growth of around 5.3 per cent until at least 2027. The driving forces were India and Latin America. Tue, 03 Mar 2026 07:21:23 +0000 https://www.breakingtravelnews.com/news/article/84-of-travelers-game-loyalty-programs-highlighting-a-strategic-approach-to/ https://www.breakingtravelnews.com/news/article/84-of-travelers-game-loyalty-programs-highlighting-a-strategic-approach-to/ Loyalty programs remain deeply embedded in how travelers plan, book and experience travel, but a new 3-part research series from Phocuswright shows that heavy participation does not necessarily translate into consistent brand usage. Instead, travelers are navigating an increasingly complex rewards economy strategically, prioritizing value, convenience and fit over long-term brand devotion. According to Phocuswright’s latest consumer research, 84% of leisure travelers engaged in at least one loyalty “gaming” behavior in the past 12 months, underscoring how normalized optimization has become across points, miles and status programs. Mon, 09 Feb 2026 10:02:06 +0000 https://www.breakingtravelnews.com/news/article/meet-the-19-finalists-of-the-2025-global-startup-pitch/ https://www.breakingtravelnews.com/news/article/meet-the-19-finalists-of-the-2025-global-startup-pitch/ Nineteen travel tech startups have been selected for the Finals of the 2025 Global Startup Pitch. The competition, in its fourth year, is jointly produced by WiT and Phocuswright and seeks to unearth the brightest stars in early-stage travel tech. The Global Startup Pitch Competition is supported by American Express Global Business Travel (Amex GBT), a Phocuswright Strategic Partner of Innovation. Fri, 16 May 2025 05:55:42 +0000 https://www.breakingtravelnews.com/news/article/northeast-asia-set-to-surpass-30-billion-annual-online-travel-bookings-by-2/ https://www.breakingtravelnews.com/news/article/northeast-asia-set-to-surpass-30-billion-annual-online-travel-bookings-by-2/ The future of Northeast Asia travel is online, with Phocuswright predicting that the region will break through another barrier in online travel bookings by 2026, reaching $30 billion. The latest Phocuswright Northeast Asia Travel Market Report 2023-2027 cites several forces at play.  New demand, demographic and strategic dynamics will further reshape travel across the decade as the slump-to-recovery period will transform into stepped growth of overall gross bookings through 2027. Sat, 29 Mar 2025 05:49:24 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-mitra-sorrells-svp-content-phocuswright/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-mitra-sorrells-svp-content-phocuswright/ Mon, 03 Mar 2025 13:27:41 +0000 https://www.breakingtravelnews.com/news/article/dont-rely-soley-on-ai-marketing-in-2025-for-direct-hotel-sales-warns-mirai/ https://www.breakingtravelnews.com/news/article/dont-rely-soley-on-ai-marketing-in-2025-for-direct-hotel-sales-warns-mirai/ “Hoteliers wanting to drive direct sales shouldn’t rely solely on rapid AI-based placements for their marketing strategy in 2025” warned Mirai’s Pablo Delgado during an executive panel at Phocuswright – taking place this week in Phoenix, Arizona – titled ‘Travel’s tech driven retail revolution’. Sat, 23 Nov 2024 08:34:37 +0000 https://www.breakingtravelnews.com/news/article/social-medias-evolving-role-in-travel-more-than-just-inspiration-its-drivin/ https://www.breakingtravelnews.com/news/article/social-medias-evolving-role-in-travel-more-than-just-inspiration-its-drivin/ A new study by Phocuswright, a leading travel industry research firm, reveals that social media has evolved beyond a mere source of travel inspiration.  It’s now a powerful force driving actual bookings and influencing key decisions throughout the traveler’s journey.  The report, titled “F Is for Funnel: Social Media and the Path to Travel Purchase,” uncovers how travelers are increasingly turning to social platforms to not only dream about their next trip but also to plan and book it. Tue, 01 Oct 2024 06:54:59 +0000 https://www.breakingtravelnews.com/news/article/growth-in-top-travel-markets-expected-to-grow-between-6-10-per-year-through/ https://www.breakingtravelnews.com/news/article/growth-in-top-travel-markets-expected-to-grow-between-6-10-per-year-through/ According to new research from Phocuswright, the global travel market is forecasted to grow between 6-10% per year through 2026.  The industry has now exceeded pre-pandemic levels, recording a 24% jump in gross bookings in 2023, and a total spend of $1.5 trillion. Phocuswright’s Global Travel Market Report 2024 highlights the growing dominance of online travel, projected to expand at almost 10% between 2023 and 2026.  This digital shift is driven by evolving consumer behavior, improved digital infrastructure, and technological advancements.  By 2026, online bookings are expected to account for 65% of all travel bookings globally, up from 61% in 2023. Fri, 20 Sep 2024 05:31:00 +0000 https://www.breakingtravelnews.com/news/article/global-startup-pitch-announces-10-winners-for-2024-competition/ https://www.breakingtravelnews.com/news/article/global-startup-pitch-announces-10-winners-for-2024-competition/ The Global Startup Pitch, a joint initiative by Web in Travel (WiT) and Phocuswright, has unveiled the 10 winners hailed the most promising travel tech startups.  These winners were selected from a pool of nearly 200 applicants, representing the best and brightest in travel innovation across four regions: APAC, Europe, North America, and Emerging Markets. Wed, 11 Sep 2024 06:02:57 +0000 https://www.breakingtravelnews.com/news/article/gen-ai-in-travel-in-2024-game-changer-or-hype/ https://www.breakingtravelnews.com/news/article/gen-ai-in-travel-in-2024-game-changer-or-hype/ Speculation about the transformative powers of generative AI for our travel industry were everywhere you looked in 2023, but real-world working examples were few and far between. Thu, 15 Feb 2024 06:06:21 +0000 https://www.breakingtravelnews.com/news/article/phocuswright-reveals-six-biggest-trends-in-travel-innovation-and-technology/ https://www.breakingtravelnews.com/news/article/phocuswright-reveals-six-biggest-trends-in-travel-innovation-and-technology/ Phocuswright, the leading travel industry research and events authority, has revealed its top six tech trends to impact the travel industry in 2024.  This comes ahead of The Phocuswright Europe Conference 2024, which will be themed around what recent powerful advances in technology could mean for the future of the industry – and how travel businesses must adapt to remain relevant. Wed, 14 Feb 2024 07:03:10 +0000 https://www.breakingtravelnews.com/news/article/saudi-unlocks-opportunities-for-partners-in-usa-at-phocuswright-conference/ https://www.breakingtravelnews.com/news/article/saudi-unlocks-opportunities-for-partners-in-usa-at-phocuswright-conference/ For the first time, a Saudi delegation attended the Phocuswright Conference – one of the industry’s leading travel and technology forums in Florida, to showcase Saudi’s tourism offering and the scale of opportunities for US partners. Wed, 22 Nov 2023 07:49:44 +0000 https://www.breakingtravelnews.com/news/article/phocuswright-2023-gap-in-sustainability-ambitions-revealed-by-new-research/ https://www.breakingtravelnews.com/news/article/phocuswright-2023-gap-in-sustainability-ambitions-revealed-by-new-research/ A new sustainability report presented at the Phocuswright Conference has revealed a considerable gap between what people say and what they do when it comes to green travel. Thu, 16 Nov 2023 03:48:45 +0000 https://www.breakingtravelnews.com/news/article/phocuswright-2023-ai-takes-centre-stage-in-florida/ https://www.breakingtravelnews.com/news/article/phocuswright-2023-ai-takes-centre-stage-in-florida/ With the Phocuswright Conference underway, five of the Center Stage speakers have given their advice to start-ups looking to secure funding. The update comes during an event which is themed around the massive possibilities of artificial intelligence in travel. Tue, 14 Nov 2023 13:11:17 +0000 https://www.breakingtravelnews.com/news/article/phocuswright-2023-tech-start-ups-come-under-spotlight-with-innovation-launc/ https://www.breakingtravelnews.com/news/article/phocuswright-2023-tech-start-ups-come-under-spotlight-with-innovation-launc/ As the Phocuswright Conference kicks off this week, Phocuswright has revealed which companies are about to unveil their ground-breaking tech innovations at its Innovation: Launch competition. Mon, 13 Nov 2023 15:38:18 +0000 https://www.breakingtravelnews.com/news/article/phocuswright-warns-pms-must-be-redefined-to-survive-new-era-of-travel/ https://www.breakingtravelnews.com/news/article/phocuswright-warns-pms-must-be-redefined-to-survive-new-era-of-travel/ Phocuswright, the leading global travel industry research authority and producer of the annual Phocuswright Conference, has urged the hospitality industry to rethink the traditional property management systems. Mon, 13 Nov 2023 11:11:41 +0000 https://www.breakingtravelnews.com/news/article/phocuswright-predicts-1.4-trillion-in-travel-bookings-for-2023/ https://www.breakingtravelnews.com/news/article/phocuswright-predicts-1.4-trillion-in-travel-bookings-for-2023/ Phocuswright research projects $1.4 trillion in global travel gross bookings in 2023, just four per cent below 2019 levels. The United States travel market grew to $422 billion in 2022, becoming the first major travel market globally to surpass its 2019 size. Mon, 13 Nov 2023 09:05:42 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2023-charuta-fadnis-svp-research-and-product-strategy-phocuswrig/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2023-charuta-fadnis-svp-research-and-product-strategy-phocuswrig/ Mon, 06 Mar 2023 16:33:01 +0000 https://www.breakingtravelnews.com/news/article/lehmann-appointed-president-at-phocuswright/ https://www.breakingtravelnews.com/news/article/lehmann-appointed-president-at-phocuswright/ Travel industry research authority Phocuswright, a division of Northstar Travel Group, has announced the appointment of Simon Lehmann as the brand’s president, effective November 1st, 2016. Lehmann brings to Phocuswright 25 years of strategic and operating experience, expertise in travel and technology and a passion for moving the industry forward Fri, 07 Oct 2016 09:04:37 +0000 https://www.breakingtravelnews.com/news/article/europes-online-travel-market-will-expand-7-in-2015/ https://www.breakingtravelnews.com/news/article/europes-online-travel-market-will-expand-7-in-2015/ A new study published by travel industry research authority Phocuswright finds that European online travel gross bookings will march forward at a brisk pace in 2015, despite continued economic sluggishness and geopolitical turbulence. Fri, 09 Jan 2015 07:59:28 +0000 https://www.breakingtravelnews.com/news/article/pata-and-phocuswright-enhance-partnership/ https://www.breakingtravelnews.com/news/article/pata-and-phocuswright-enhance-partnership/ The Pacific Asia Travel Association (PATA) is pleased to announce the renewal of its partnership with PhoCusWright, the leading global travel industry research authority. The affiliation will help deliver key research findings on the Asia Pacific travel marketplace. Fri, 17 Jan 2014 19:00:17 +0000 https://www.breakingtravelnews.com/news/article/media-titans-innovators-and-european-travel-leaders-headline-at-phocuswrigh/ https://www.breakingtravelnews.com/news/article/media-titans-innovators-and-european-travel-leaders-headline-at-phocuswrigh/ Travel industry research authority PhoCusWright has announced a pioneering program for its premier European event, PhoCusWright@ITB Berlin, taking place Wednesday 6 March 2013 in conjunction with ITB Berlin. Now in its eighth year, PhoCusWright@ITB is designed to help executives capitalise on the advances, strategies and innovations that are shaping the global travel, tourism and hospitality marketplace. Fri, 01 Feb 2013 20:00:43 +0000 https://www.breakingtravelnews.com/news/article/phocuswright-joins-pata-as-a-preferred-partner/ https://www.breakingtravelnews.com/news/article/phocuswright-joins-pata-as-a-preferred-partner/ The Pacific Asia Travel Association (PATA) is pleased to announce PhoCusWright as a new PATA Preferred Partner. PhoCusWright is the research authority providing information and analysis in the travel, tourism, and hospitality industry. It is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents. Thu, 08 Nov 2012 05:30:54 +0000 https://www.breakingtravelnews.com/news/article/philip-wolf-takes-up-role-with-dataart/ https://www.breakingtravelnews.com/news/article/philip-wolf-takes-up-role-with-dataart/ Custom software development firm DataArt has announced Philip Wolf, chairman of PhoCusWright, has joined the company’s advisory board. Wolf will partner with DataArt in the area where their key strengths align: the development of technology strategies to improve the travel experience. Wed, 24 Oct 2012 09:24:59 +0000 https://www.breakingtravelnews.com/news/article/growth-of-self-catered-sector-is-key/ https://www.breakingtravelnews.com/news/article/growth-of-self-catered-sector-is-key/ 36% of European travellers would choose a self catered break, while 48% choosing a hotel, according to a recent survey carried out by holiday homes rental website pureholidayhomes.com. Sat, 07 Jul 2012 18:00:29 +0000 https://www.breakingtravelnews.com/videos/video/philip-wolf-founder-and-chairman-phocuswright/ https://www.breakingtravelnews.com/videos/video/philip-wolf-founder-and-chairman-phocuswright/ Philip Wolf, chief executive, PhoCusWright, reveals his thoughts on what is next for the tourism industry. Mon, 23 Apr 2012 13:24:37 +0000 https://www.breakingtravelnews.com/news/article/u.s.-mobile-travel-bookings-to-top-8-billion-by-2013/ https://www.breakingtravelnews.com/news/article/u.s.-mobile-travel-bookings-to-top-8-billion-by-2013/ Distribution is just one of numerous opportunities that mobile creates for travel organizations. But for many executives, the true test of mobile’s influence is simple: show me the money. Wed, 29 Feb 2012 18:00:10 +0000 https://www.breakingtravelnews.com/news/article/preeminent-travel-technology-conference-to-host-key-european-travel-leaders/ https://www.breakingtravelnews.com/news/article/preeminent-travel-technology-conference-to-host-key-european-travel-leaders/ Travel industry research authority PhoCusWright has unveiled a pioneering program for PhoCusWright@ITB, taking place Wednesday, 7 March 2012 in conjunction with ITB Berlin, The World’s Leading Travel Trade Show. Fri, 03 Feb 2012 06:00:26 +0000 https://www.breakingtravelnews.com/news/article/u.k.-traveler-confidence-shaken-not-stirred/ https://www.breakingtravelnews.com/news/article/u.k.-traveler-confidence-shaken-not-stirred/ A new PhoCusWright report examines traveler attitudes and behavior in three major European markets: France, Germany and the U.K. Sat, 08 Oct 2011 21:00:18 +0000 https://www.breakingtravelnews.com/news/article/online-travel-in-australia-will-meta-measure-up/ https://www.breakingtravelnews.com/news/article/online-travel-in-australia-will-meta-measure-up/ PhoCusWright report reveals the limited reach of metasearch in Australia’s online travel landscape Sun, 25 Sep 2011 18:45:29 +0000 https://www.breakingtravelnews.com/news/article/social-networking-growing-in-importance-to-travel-industry-finds-phocuswrig/ https://www.breakingtravelnews.com/news/article/social-networking-growing-in-importance-to-travel-industry-finds-phocuswrig/ The evolution of the social internet is driving “fundamental change in how people search, shop for and purchase travel”. That is the key finding of a study carried out by industry analysts PhoCusWright, which releases its latest report - Social Media in Travel 2011: Traffic, Activity and Sentiment - today. Mon, 18 Jul 2011 13:35:45 +0000 https://www.breakingtravelnews.com/news/article/phocuswright-report-predicts-rise-in-leisure-travel/ https://www.breakingtravelnews.com/news/article/phocuswright-report-predicts-rise-in-leisure-travel/ As the second half of 2011 gets underway, U.S. travelers may finally be getting their groove back, according to a new report from travel industry authority PhoCusWright. Sat, 09 Jul 2011 16:47:58 +0000 https://www.breakingtravelnews.com/news/article/travel-weekly-us-acquires-phocuswright/ https://www.breakingtravelnews.com/news/article/travel-weekly-us-acquires-phocuswright/ The publisher of Travel Weekly US has acquired travel technology research specialist PhoCusWright for an undisclosed sum. Northstar Travel Media described the deal on its website as “a move designed to create a global travel research, media and events powerhouse”. Sat, 11 Jun 2011 17:28:01 +0000 https://www.breakingtravelnews.com/news/article/northstar-inks-deal-with-phocuswright/ https://www.breakingtravelnews.com/news/article/northstar-inks-deal-with-phocuswright/ Northstar Travel Media has acquired PhoCusWright, the global travel, tourism and hospitality research and event business. PhoCusWright annually produces the acclaimed PhoCusWright Conference, a gathering of global travel industry leaders, visionary thinkers and innovators with the “next big idea”. Fri, 10 Jun 2011 08:48:49 +0000 https://www.breakingtravelnews.com/news/article/local-otas-rule-indias-growing-online-travel-market/ https://www.breakingtravelnews.com/news/article/local-otas-rule-indias-growing-online-travel-market/ The global online travel agencies (OTAs) may be the biggest names in online travel, but Indian travelers clearly prefer the flavor of OTAs grown closer to home. Sat, 30 Apr 2011 05:45:28 +0000 https://www.breakingtravelnews.com/news/article/one-third-of-worlds-travel-sales-to-be-booked-online-by-2012/ https://www.breakingtravelnews.com/news/article/one-third-of-worlds-travel-sales-to-be-booked-online-by-2012/ By the end of 2012, travelers will book one third of the world’s travel sales online, according to a new report from travel industry research authority PhoCusWright. Sat, 30 Apr 2011 00:00:21 +0000 https://www.breakingtravelnews.com/focus/article/will-global-otas-conquer-latin-america/ https://www.breakingtravelnews.com/focus/article/will-global-otas-conquer-latin-america/ A new report from PhoCusWright reveals that, despite the global economic slowdown, the Latin American online travel marketplace is bursting with potential, and is poised for strong double-digit growth for the next several years. Thu, 07 Apr 2011 16:49:26 +0000 https://www.breakingtravelnews.com/focus/article/show-me-the-money-do-nontransactional-sites-impact-bookings/ https://www.breakingtravelnews.com/focus/article/show-me-the-money-do-nontransactional-sites-impact-bookings/ Nontransactional sites are a necessary stop for many online travel shoppers, influencing not only what travelers buy, but also where they buy it. Thu, 31 Mar 2011 16:45:10 +0000 https://www.breakingtravelnews.com/focus/article/check-this-traveler-sentiment-falls-amid-airline-fee-free-for-all/ https://www.breakingtravelnews.com/focus/article/check-this-traveler-sentiment-falls-amid-airline-fee-free-for-all/ When it comes to air travel, U.S. travelers increasingly feel like they are being taken for a ride, according to a new PhoCusWright report. Thu, 24 Mar 2011 15:42:05 +0000 https://www.breakingtravelnews.com/focus/article/just-looking-how-nontransactional-sites-measure-up/ https://www.breakingtravelnews.com/focus/article/just-looking-how-nontransactional-sites-measure-up/ In the world of online travel, transactional websites are only part of the story – two-thirds of the story, to be exact. Thu, 17 Mar 2011 15:33:39 +0000 https://www.breakingtravelnews.com/focus/article/travel-activities-what-drives-advance-booking/ https://www.breakingtravelnews.com/focus/article/travel-activities-what-drives-advance-booking/ When it comes to planning a leisure trip, not all travel activities are created equal. In the landscape of in-destination activities, attractions, events and tours, some activities are much more important to travelers than others Thu, 10 Mar 2011 17:09:46 +0000 https://www.breakingtravelnews.com/focus/article/mobile-travel-activities-bookings-are-travelers-ready/ https://www.breakingtravelnews.com/focus/article/mobile-travel-activities-bookings-are-travelers-ready/ Leisure travelers are using their mobile devices during trips to explore, navigate and book travel Thu, 03 Mar 2011 16:54:59 +0000 https://www.breakingtravelnews.com/focus/article/ota-gains-challenge-suppliers-to-recover-share/ https://www.breakingtravelnews.com/focus/article/ota-gains-challenge-suppliers-to-recover-share/ Hotel chains and airline websites lost ground versus online travel agencies (OTAs) in the first half of 2010, according to a new PhoCusWright report conducted in partnership with Compete Inc. Thu, 24 Feb 2011 16:52:50 +0000 https://www.breakingtravelnews.com/focus/article/travelers-spend-more-on-activities-than-cruises-packages-or-car-rental/ https://www.breakingtravelnews.com/focus/article/travelers-spend-more-on-activities-than-cruises-packages-or-car-rental/ The U.S. travel activities market totaled nearly US$27 billion in 2009, making it almost twice as large as the car rental segment, according to a new PhoCusWright report. Thu, 17 Feb 2011 16:39:59 +0000 https://www.breakingtravelnews.com/focus/article/travelers-spend-more-on-activities-than-cruises-packages-or-car-rentals/ https://www.breakingtravelnews.com/focus/article/travelers-spend-more-on-activities-than-cruises-packages-or-car-rentals/ The U.S. travel activities market totaled nearly US$27 billion in 2009, making it almost twice as large as the car rental segment, according to a new PhoCusWright report. While less than one third of all travel activities, events, attractions and tours were booked online in 2009, a growing aggregator network and advancements in technology and commercial models will power significant growth in advance bookings and online distribution. Thu, 17 Feb 2011 11:08:32 +0000 https://www.breakingtravelnews.com/focus/article/european-players-unite-to-challenge-global-ota-dominance/ https://www.breakingtravelnews.com/focus/article/european-players-unite-to-challenge-global-ota-dominance/ France and Spain may not inspire the world as hotbeds of travel e-commerce innovation, but they have nurtured the growth of two leading online travel agencies (OTAs) – GO Voyages and eDreams. Sun, 13 Feb 2011 11:26:21 +0000 https://www.breakingtravelnews.com/focus/article/forget-about-facebook-social-mobile-convergence-will-have-a-wide-ranging-im/ https://www.breakingtravelnews.com/focus/article/forget-about-facebook-social-mobile-convergence-will-have-a-wide-ranging-im/ The convergence of social media and mobile applications will have a profound impact on corporate meetings and events, but not in the way one might expect. In a new report and upcoming Online Event, PhoCusWright examines the U.S. corporate groups and meetings market, and how meeting planners, travel companies and technology providers can leverage the mobile-social “sweetspot” to their advantage. Thu, 03 Feb 2011 10:43:17 +0000 https://www.breakingtravelnews.com/focus/article/european-online-travel-returns-to-double-digit-growth/ https://www.breakingtravelnews.com/focus/article/european-online-travel-returns-to-double-digit-growth/ The European online travel market is expected to grow 10% in 2010, as the overall travel market begins a modest recovery, according to PhoCusWright’s European Online Travel Overview Sixth Edition. Tue, 23 Nov 2010 15:37:43 +0000 https://www.breakingtravelnews.com/focus/article/can-kayak-get-public-in-the-face-of-uncertainty/ https://www.breakingtravelnews.com/focus/article/can-kayak-get-public-in-the-face-of-uncertainty/ Kayak announced plans for an initial public offering today. While details around the deal are scarce, offering documents provide some illuminating financial detail and really set the stage for what is sure to be a big debate. Wed, 17 Nov 2010 15:28:31 +0000 https://www.breakingtravelnews.com/focus/article/u.s.-online-travel-penetration-stalls-corporate-market-leads-recovery/ https://www.breakingtravelnews.com/focus/article/u.s.-online-travel-penetration-stalls-corporate-market-leads-recovery/ Corporate travel led the U.S. travel market’s 2009 plummet and is now fueling its recovery, in a dramatic swing that is temporarily disrupting the overall market’s shift to online channels. In 2010, offline travel distribution will grow faster than online for the first time since the rise of online travel, according to PhoCusWright’s U.S. Online Travel Overview Tenth Edition. Thu, 11 Nov 2010 15:32:42 +0000 https://www.breakingtravelnews.com/focus/article/the-long-tail-opportunity-of-vacation-rental-search/ https://www.breakingtravelnews.com/focus/article/the-long-tail-opportunity-of-vacation-rental-search/ When travelers go online in search of vacation rental information, a search engine is often their go-to source. Search engines and portals generated over 50% of referrals to the vacation rental category from May 2009 – April 2010, with Google and Yahoo! together contributing four in 10 visitors. Thu, 04 Nov 2010 15:14:07 +0000 https://www.breakingtravelnews.com/focus/article/for-destination-marketers-not-all-leisure-travel-is-created-equal/ https://www.breakingtravelnews.com/focus/article/for-destination-marketers-not-all-leisure-travel-is-created-equal/ As U.S. and European travelers tighten their travel budgets, destination marketers have to work harder to attract visitors. Thu, 23 Sep 2010 16:44:36 +0000 https://www.breakingtravelnews.com/focus/article/social-and-mobile-how-the-hottest-new-platforms-measure-up-with-travelers/ https://www.breakingtravelnews.com/focus/article/social-and-mobile-how-the-hottest-new-platforms-measure-up-with-travelers/ Over the past several years, the use of social networks and mobile devices has become ubiquitous. Wed, 15 Sep 2010 16:39:07 +0000 https://www.breakingtravelnews.com/focus/article/european-travelers-hitting-the-hot-spots-or-not/ https://www.breakingtravelnews.com/focus/article/european-travelers-hitting-the-hot-spots-or-not/ The essence of travel planning involves consumers deciding where to go, what to do, and where to stay on their holiday. Thu, 09 Sep 2010 16:35:19 +0000 https://www.breakingtravelnews.com/focus/article/opportunities-for-travel-in-the-cloud/ https://www.breakingtravelnews.com/focus/article/opportunities-for-travel-in-the-cloud/ The emergence of cloud computing has not been a high profile breakthrough like the telephone or email. Thu, 02 Sep 2010 16:29:24 +0000 https://www.breakingtravelnews.com/news/article/understand-the-needs-and-wants-of-the-modern-asian-traveler/ https://www.breakingtravelnews.com/news/article/understand-the-needs-and-wants-of-the-modern-asian-traveler/ Online and mobile is booming. Asian travelers—along with travelers to Asia—are fueling the travel industry and the growth of online travel sales at faster rates than any other populace. Tue, 24 Aug 2010 12:13:08 +0000 https://www.breakingtravelnews.com/focus/article/who-is-happier-guests-of-two-star-or-five-star-hotels/ https://www.breakingtravelnews.com/focus/article/who-is-happier-guests-of-two-star-or-five-star-hotels/ If online traveler reviews are any indication, guests of luxury five-star hotels are no more satisfied with their accommodation experience than are travelers who stay at moderate, two-star accommodation. Mon, 16 Aug 2010 14:34:31 +0000 https://www.breakingtravelnews.com/focus/article/the-ancillary-services-goldmine/ https://www.breakingtravelnews.com/focus/article/the-ancillary-services-goldmine/ Now that airlines have struck gold with the revenue streams flowing from ancillary services, the industry may never be the same. Thu, 12 Aug 2010 14:27:48 +0000 https://www.breakingtravelnews.com/news/article/the-future-of-travel-search-in-china/ https://www.breakingtravelnews.com/news/article/the-future-of-travel-search-in-china/ China has nearly 400 million Internet users, and they are increasingly planning and purchasing their travel online. According to PhoCusWright’s Emerging Online Travel Marketplace in China, online travel channels will drive US$13 billion in bookings in 2011. Mon, 09 Aug 2010 12:24:18 +0000 https://www.breakingtravelnews.com/focus/article/mobile-gains-momentum-with-european-travelers/ https://www.breakingtravelnews.com/focus/article/mobile-gains-momentum-with-european-travelers/ Rapid advances in mobile technology have introduced a new medium for consumers to interact with travel companies, and the results are quickly becoming evident among European travelers. Thu, 05 Aug 2010 12:58:00 +0000 https://www.breakingtravelnews.com/focus/article/social-media-networking-and-the-power-of-the-graph/ https://www.breakingtravelnews.com/focus/article/social-media-networking-and-the-power-of-the-graph/ As the social Web evolves, so too do the dynamics between consumers and marketers. Thu, 05 Aug 2010 12:52:39 +0000 https://www.breakingtravelnews.com/focus/article/think-europeans-pick-travel-sites-by-price-think-again/ https://www.breakingtravelnews.com/focus/article/think-europeans-pick-travel-sites-by-price-think-again/ Visiting a variety of travel-related websites has become a fundamental part of the travel planning process for many consumers. Thu, 29 Jul 2010 14:44:11 +0000 https://www.breakingtravelnews.com/focus/article/the-post-recession-traveler/ https://www.breakingtravelnews.com/focus/article/the-post-recession-traveler/ It is no surprise that U.S. consumers traveled less in 2009 and those that did travel spent significantly less while on the road. Now that the economy has stabilized, have travelers recovered or are they still shell shocked? Thu, 22 Jul 2010 12:39:37 +0000 https://www.breakingtravelnews.com/focus/article/key-european-traveler-insights-2010/ https://www.breakingtravelnews.com/focus/article/key-european-traveler-insights-2010/ As European travel companies advance from recession into recovery, it is critical for them to stay attuned to the trends shaping consumer sentiment and decision-making. Thu, 15 Jul 2010 17:08:38 +0000 https://www.breakingtravelnews.com/focus/article/chaos-calls-navigating-the-new/ https://www.breakingtravelnews.com/focus/article/chaos-calls-navigating-the-new/ The Phocuswright Conference Thu, 10 Jun 2010 17:42:55 +0000 https://www.breakingtravelnews.com/focus/article/the-recession-busts-the-boomers/ https://www.breakingtravelnews.com/focus/article/the-recession-busts-the-boomers/ No one expected 2009 to be a banner year for travel, and as expected, consumer spending overall endured a tremendous amount of strain. Tue, 25 May 2010 17:16:47 +0000 https://www.breakingtravelnews.com/focus/article/global-car-rental-the-next-big-score-by-priceline/ https://www.breakingtravelnews.com/focus/article/global-car-rental-the-next-big-score-by-priceline/ Priceline announced its latest big score—the acquisition of Manchester, U.K.-based TravelJigsaw, one of the largest car rental-only OTAs in the world. Tue, 18 May 2010 17:14:50 +0000 https://www.breakingtravelnews.com/focus/article/key-u.s.-traveler-insights2010/ https://www.breakingtravelnews.com/focus/article/key-u.s.-traveler-insights2010/ As U.S. travelers look ahead to the second half of 2010 and beyond, the general sentiment is clearly more positive than it was in 2009. Tue, 18 May 2010 17:08:28 +0000 https://www.breakingtravelnews.com/focus/article/fees-or-famine/ https://www.breakingtravelnews.com/focus/article/fees-or-famine/ Ancillary Services Shake Up Air Travel Distribution Thu, 13 May 2010 17:05:32 +0000 https://www.breakingtravelnews.com/focus/article/lessons-for-travel-innovators/ https://www.breakingtravelnews.com/focus/article/lessons-for-travel-innovators/ Today’s turbulent travel market provides the perfect opportunity for innovative companies to launch new technologies and solutions. Start-ups, emerging players and established companies innovate every minute of every day to beat the competition. Wed, 12 May 2010 16:59:05 +0000 https://www.breakingtravelnews.com/focus/article/web-site-glitches-can-create-lasting-damage/ https://www.breakingtravelnews.com/focus/article/web-site-glitches-can-create-lasting-damage/ Just over one-third of consumers (34%) report that a technical glitch will lower their likelihood of visiting a travel Web site again. According to Consumer Response to Travel Site Performance, business travelers in particular are less tolerant of glitches than leisure travelers. Wed, 21 Apr 2010 17:09:27 +0000 https://www.breakingtravelnews.com/focus/article/il-mercato-italiano-dei-viaggi-online/ https://www.breakingtravelnews.com/focus/article/il-mercato-italiano-dei-viaggi-online/ Il turismo e’ vitale per l’economia dell’Italia. Nonostante l’attuale crisi economica, il mercato italiano dei viaggi online e’ uno dei piu’ attivi segmenti per l’industria turistica italiana e crescera’ ancora quest’anno. Mon, 08 Mar 2010 09:56:52 +0000 https://www.breakingtravelnews.com/news/article/btn20090619103921149/ https://www.breakingtravelnews.com/news/article/btn20090619103921149/ PhoCusWright has released what it claims is the first definitive and comprehensive study of the tour operator and packaged travel market in the United States. Commissioned by the American Society of Travel Agents (ASTA) and researched and produced by PhoCusWright, the study aim to unravel the complexities of a market worth over US$18.3 billion in gross travel sales in 2008. Fri, 19 Jun 2009 13:20:51 +0000 https://www.breakingtravelnews.com/news/article/btn20090612120754678/ https://www.breakingtravelnews.com/news/article/btn20090612120754678/ Travel leaders from the New York metro area gathered Tuesday to learn about the latest industry trends and opportunities. The PhoCusWright Analyst Forum at the Grand Hyatt New York played host to lively discussions between PhoCusWright’s veteran analysts and an engaged audience. The Forum featured interactive discussions on the current travel consumer outlook, opportunities present in the vacation rental marketplace and new findings on the importance of destination marketing. Fri, 12 Jun 2009 07:40:29 +0000 https://www.breakingtravelnews.com/news/article/btn20090612115556190/ https://www.breakingtravelnews.com/news/article/btn20090612115556190/ Destination marketers play a unique role in the leisure travel marketplace, positioned at the crossroads between travelers and travel suppliers. Thousands of national, state, regional and local level destination marketing organizations (DMOs), convention and visitor bureaus (CVBs) and national tourism organizations (NTOs) play a vital role in stimulating travel demand. Fri, 12 Jun 2009 07:36:30 +0000 https://www.breakingtravelnews.com/news/article/btn20090603122719966/ https://www.breakingtravelnews.com/news/article/btn20090603122719966/ PhoCusWright Connect, the new forum for global travel leaders to actively engage and debate the latest industry trends and issues, has launched by PhoCusWright. The social community serves as an extension of www.phocuswright.com and offers news, commentary, video and social networking features. Wed, 03 Jun 2009 16:27:24 +0000 https://www.breakingtravelnews.com/news/article/btn20090518170146645/ https://www.breakingtravelnews.com/news/article/btn20090518170146645/ According to a report commissioned by Amadeus and conducted by PhoCusWright, the travel management companies (TMC) sector in China is set for explosive growth - if the industry can overcome challenges in China’s regulatory environment and in technology infrastructure. Mon, 18 May 2009 17:01:33 +0000 https://www.breakingtravelnews.com/news/article/btn20090318104509266/ https://www.breakingtravelnews.com/news/article/btn20090318104509266/ PhoCusWright, the travel industry research authority on how travelers, suppliers and intermediaries connect and TravelDaily, China’s leading online publisher and event organizer with emphasis on trends in the distribution, marketing and technology of the travel and tourism industries, will partner to host the 2009 China Travel Innovation Summit in Beijing from 12 to 13 May 2009. Wed, 18 Mar 2009 07:45:36 +0000 https://www.breakingtravelnews.com/news/article/btn20090202172631862/ https://www.breakingtravelnews.com/news/article/btn20090202172631862/ “Expanding E-Travel Across Europe” is the overarching theme of the Travel Technology Conference, at PhoCusWright from the USA, internationally acknowledged market researchers and consultants specialising in the travel sector. The findings of the European Online Travel Overview from PhoCusWright show that the selective application of technology is indispensable for the success of the travel, tourism and hospitality sector: “Today more than a quarter (28%) of European travel is booked online, and by 2010 the number of online bookings will have risen by a third”, according to Michaela Papenhoff, Senior Market Analyst for PhoCusWright und CEO of h2c consulting gmbh. In a series of keynote speeches, executive round tables, CEO interviews and brief “Five Minutes of Fame” presentations, PhoCusWright@ITB Berlin will provide comprehensive insights into developments, innovations and new services. Mon, 02 Feb 2009 14:26:14 +0000 https://www.breakingtravelnews.com/news/article/btn20081218182623945/ https://www.breakingtravelnews.com/news/article/btn20081218182623945/ The UK and Scandinavia rate as Europe’s most mature online markets, with 44% and 41% respectively of gross bookings online respectively in 2008. These advanced markets are now proving ready for slower adopters like tour operators and corporate travel management companies to move online in large numbers, according to PhoCusWright.In markets such as Italy and Spain, however, the influential think tank says penetration will remain below 20% in 2008. These regions will continue to afford an opportunity for both supplier Web sites and online travel agencies (OTAs) to grow share in 2008 and beyond. Thu, 18 Dec 2008 18:26:37 +0000 https://www.breakingtravelnews.com/news/article/btn20081217114405447/ https://www.breakingtravelnews.com/news/article/btn20081217114405447/ Hollywood’s glitz and glamour gave way to hard talk of new ideas, new products and new companies as the decision-makers and thought-leaders from travel technology gathered for the 15th PhoCusWright Conference, 17-20 November 2008, Hollywood, California, USA.(Above: Rob Torres, Managing Director, Travel, Google Inc.) Mon, 15 Dec 2008 11:44:20 +0000 https://www.breakingtravelnews.com/news/article/btn20081205141143821/ https://www.breakingtravelnews.com/news/article/btn20081205141143821/ Online travel growth has slumped to single digits according to PhoCusWright. This is the lowest level since the influential travel industry research think tank began tracking online travel in 1998. Fri, 05 Dec 2008 14:11:05 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-graeme-frost-cadabra/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-graeme-frost-cadabra/ Graeme Frost, CEO of Cadabra talks about his explosive business at PhoCusWright 2008, Hollywood.  Interviewed by BTN. Wed, 11 Jun 2008 12:47:29 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-yen-lee-uptake/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-yen-lee-uptake/ Industry veteran Yen Lee, President and Founder of UpTake speaking about the future strategy, challenges and opportunities at PhoCusWright 2008.  Interviewed by BTN. Wed, 11 Jun 2008 12:46:56 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-kelly-tompkin-adventurelink/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-kelly-tompkin-adventurelink/ Kelly Tompkins, CEO of AdventureLink talks about the phenomenal growth and future strategy of his online travel business at PhoCusWright 2008.  Interviewed by BTN. Wed, 11 Jun 2008 12:45:07 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-alex-shore-president-tripchill/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-alex-shore-president-tripchill/ Alex Shore, President of TripChill giving an exclusive interview to Breaking Travel News at PhoCusWright 2008.  Interviewed by BTN. Wed, 11 Jun 2008 12:43:25 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-lou-la-grange-lonely-planet/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-lou-la-grange-lonely-planet/ Lou La Grange from Lonely Planet shares some wisdom and tells us what he is hoping to get from PhoCusWright 2008.  Interviewed by BTN. Wed, 11 Jun 2008 12:39:45 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-john-diamond-and-andrew-mcdonald-ekit/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-john-diamond-and-andrew-mcdonald-ekit/ An exclusive interview with John Diamond and Andrew McDonald from ekit where they talk about their future strategy and growth plans for their innovative mobile online travel business at PhoCusWright 2008.  Interviewed by BTN. Wed, 11 Jun 2008 12:38:46 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-scott-berkley-society-of-leisure-enthusiasts/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-scott-berkley-society-of-leisure-enthusiasts/ Scott Berkley, Society of Leisure Enthusiasts talks about travel innovation at PhoCusWright 2008.  Interviewed by BTN. Wed, 11 Jun 2008 12:36:28 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-martin-schobert-austrian-national-tourist-office/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-martin-schobert-austrian-national-tourist-office/ Martin Schobert from the Austrian National Tourist Office talks about Austria’s innovative digital destination marketing strategy.  Interviewed by BTN. Wed, 11 Jun 2008 12:35:19 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-bratati-ghosh-tata/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-bratati-ghosh-tata/ Bratati Ghosh, Global Head Strategy & Business Development, Travel, Transportation & Hospitality talks about travel innovation at PhoCusWright 2008, Hollywood.  Interviewed by BTN. Wed, 11 Jun 2008 12:34:46 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-nadav-gur-ceo-worldmate/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-nadav-gur-ceo-worldmate/ Exclusive interview with Nadav Gur, CEO of WorldMate where he talks about his company strategy and the online mobile user experience at PhoCusWright 2008.  Interviewed by BTN. Wed, 11 Jun 2008 12:33:58 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-linda-swart-tripsketch/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-linda-swart-tripsketch/ Linda Swart Founder & CEO of TripSketch talks about travel innovation at PhoCusWright 08.  Interviewed by BTN. Wed, 11 Jun 2008 12:32:26 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2009-walter-schut/ https://www.breakingtravelnews.com/videos/video/phocuswright-2009-walter-schut/ Walter Schut from Dutch Association of Travel Agents and Tour Operators talks about travel innovation and how web 2.0 technology can be useful to travel agents at PhoCusWright 2008.  Interviewed by BTN. Wed, 11 Jun 2008 12:24:53 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-kevin-bidner-hotel-communication-network/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-kevin-bidner-hotel-communication-network/ Kevin Bidner, CEO of Hotel Communication Network talks at PhoCusWright 2008, Hollywood.  Interviewed by BTN. Wed, 11 Jun 2008 12:21:58 +0000 https://www.breakingtravelnews.com/videos/video/phocus-2008-travel-innovation-award/ https://www.breakingtravelnews.com/videos/video/phocus-2008-travel-innovation-award/ And the winner of PhoCusWright’s Travel Innovation award is… Wed, 11 Jun 2008 12:19:17 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-rob-flynn-frommers/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-rob-flynn-frommers/ Rob Flynn, VP and Global Publisher at Frommer’s shares his insight on some of the most innovative new products and services in online travel.  Interviewed by BTN at PhoCusWright 2009. Wed, 11 Jun 2008 12:17:43 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-gene-quinn-phocuswright/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-gene-quinn-phocuswright/ Exclusive interview with Gene Quinn, Chairman, PhoCusWright talking about their new travel technology event in association with ITB Berlin in Atlanta in September 2009.  Interviewed by BTN at PhoCusWright 2008. Wed, 11 Jun 2008 12:15:38 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-julian-b-castelli/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-julian-b-castelli/ Julian B. Castelli, CEO of VacationRoost.com talks about travel innovation at PhoCusWright 2008, Hollywood.  Interviewed by BTN. Wed, 11 Jun 2008 12:14:50 +0000 https://www.breakingtravelnews.com/videos/video/phocuswright-2008-scott-hintz-tripit/ https://www.breakingtravelnews.com/videos/video/phocuswright-2008-scott-hintz-tripit/ Scott Hintz, Co-Founder of TripIt speaks at PhoCusWright 2008.  Interviewed by BTN. Wed, 11 Jun 2008 12:13:50 +0000